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Updated Ad Placements Question
November 13, 2018
8:23 pm
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Hey John,

There have been a few new audience placements added since the last time I saw you address which ones we want and don't want, and I was curious if you recommend targeting Facebook stories, suggested videos and instant articles as placements, or leaving those off. 

November 16, 2018
12:44 pm
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Hey Kevin,

When I first start an new campaign for a new project I usually try ticking them all. But then I run a report after getting a good amount of data and look at what placements are converting for the best price. It's almost always Facebook feeds, and sometimes Instagram as well. Then on the next campaign I just go with those. But because every artist and audience is different you just never know, so I think it's worth trying the other options initially.

For retargeting people to the sales page, I typically use all of them.

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