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QuoteHi John, hi everyone!
I plan to start working with lookalike audiences and before commencing wanted to ask your opinion on my planned activities 🙂
I have around 4000 subscribers on my list and of those around 400 purchasers. Â So i can make a lookalike audience from both.Â
The goal is to increase sales. My mosy buying country is the UK so we will experiment with that first.Â
I can think of at least 3 ways of doing it:
1. Lookalike (subscribers) —> squeeze page.Â
2. Lookalike (purchasers) —> squeeze page.Â
3. Lookalike (purchasers) —> webshop (direct sale).Â
Which do you think would work best?
Maybe you have any other ideas?)
6:39 pm
June 7, 2011
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Hi Alexander. I would go lookalike of purchasers and try ads to both the squeeze page and the webshop and see what worked best. But definitely the customers are likely to work best for a lookalike.
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