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1:57 am
June 10, 2011
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QuoteI have a question about tools for helping you find new keywords that may be related to your target keywords, but have higher search volume. Thusfar, I have been successfully targeting "darkwave," "darkwave bands," and "darkwave music," because these match the style of music that I do.The problem is that these terms don't have much search volume, just about 400 a month.
I tried to think of related terms that would have more search volume, but were still relevant like, "new wave," (which incidentally doesn't have any more search volume) but I'd be worried that a person looking for new new wave music might not be interested in what I do and my relevancy score would go down.
The Google Keywords tool gives you terms containing the keyword you typed in, as does Ubersuggest, so I wanted to know if there was a tool that could suggest related terms that I could then research their search volume.
Thanks.
10:28 am
June 7, 2011
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There are plenty of keyword tools out there such as Market Samurai, Ultimate Niche Finder, Long Tail Pro, and the list goes on. But I honestly think you're going to have trouble finding suggestions for that particular keyword just because the volume is so low. I don't personally think that New Wave is to unrelated, possibly post punk, goth, etc. But I also think you could do well looking into each of the more popular Darkwave artists out there. I'm not all that familiar with the genre though so I'm not the best one to take guesses as to what might make sense. You'd probably know best and with a root keyword with volume that low, I think you might need to explore some new root keywords to ultimately get the kind of traffic you're after.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:43 pm
August 27, 2011
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Tim Curry said
I have a question about tools for helping you find new keywords that may be related to your target keywords, but have higher search volume. Thusfar, I have been successfully targeting "darkwave," "darkwave bands," and "darkwave music," because these match the style of music that I do.The problem is that these terms don't have much search volume, just about 400 a month.I tried to think of related terms that would have more search volume, but were still relevant like, "new wave," (which incidentally doesn't have any more search volume) but I'd be worried that a person looking for new new wave music might not be interested in what I do and my relevancy score would go down.
The Google Keywords tool gives you terms containing the keyword you typed in, as does Ubersuggest, so I wanted to know if there was a tool that could suggest related terms that I could then research their search volume.
Thanks.
Keyword tools are a starting point as they all seem to have their blind spots. Google obviously holds back on the information they share, so you need to keep that in mind when you exclusively use their tools.
This may sound obvious, but when you do a Google search for the terms you mention, what comes up under "related searches"? That's Google telling you what they think is relevant.
How about Amazon? Put in the names of the bands that are in your genre of music and see what Amazon tells you about "others who have purchased this have also purchased..." - now you're tapping into a huge resource of what people are actually BUYING. Get a list of names and check out their websites - what are they ranking for or what keywords come up for them? You just might want to target some of them as well.
Quality scores only matter for paid Adwords traffic - use free traffic on forums, by blogging, article marketing (all stuff that you've learned here in the Circle and in the Manifesto) to get people to find your site for free.
Lastly - do you have Google Analytics and Webmaster tools installed on your website? This will show you the keywords that people are showing up on your site for. If you take the time to put in goals (very easy to do by the way) you'll have the added benefit of seeing exactly which keywords on your site convert. That is the type of information that keyword tools just can't give you...and it's 100% free if you have tracking in place.
You can't manage what you can't measure. If you get the tracking in place then you can test all sorts of traffic sources and you'll know exactly which ones are actually converting.
Then you won't be working blind with one arm behind your back anymore!
Good luck.
4:26 am
June 10, 2011
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Thanks Mike!
I can't seem to find the "related searches" on the Google keyword ad tool, but it gives me a list of other phrases that contain my target term that people search on (like John shows us in the videos). I now have "keyword ideas" and "ad group ideas" tabs, and they seem to do that, and I use those all the time.
But, what I was alluding to was something that "knew" other terms that were related, but I guess I'll just have to wrack my brain to come up with some.
I'm using free traffic on forums where I can, but I need to find bigger, more active, related forums. I'm blogging and SEO targeting particular blogs when I want them to try and rank higher.
I like that Amazon idea. I hadn't thought of that as a way to find what music people were buying (even though it tells me what people buy every time I go on the site... "duh") I'm going to try that and work on the analytics thing.
Thanks for the advice! 
9:15 pm
June 7, 2011
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Here are a couple of tools that might also help:
http://www.getrank.org/tools/k.....generator/
"Google Suggest" (just google it).
Try the free trial of: http://www.wordtracker.com/fin.....t-keywords - get what you need and cancel before trial ends.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:16 am
June 10, 2011
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These are great additional tools, thanks Mike and John!
I was focusing a fair amount of effort getting things going on YouTube, and ended up using their keyword suggestion tool to compare what was showing up in the Google Adwords search tool and what people were searching for on YouTube. https://ads.youtube.com/keyword_tool
Michael
Preview the New Video Single, 'Beautiful One', Now!
http://www.m-overdrive.com/video
10:06 pm
June 7, 2011
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Hey Michael,
I haven't spent much time with that tool yet. How did you find the results compared to the adwords tool?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:13 am
June 10, 2011
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Hey John...
It depends on the keywords/phrases you enter, I think. Because I was really focusing on YouTube as a marketing strategy, searching for something that was an umbrella term for what I do, like '80s music', gave me results that were somewhat different from the adwords tool (so I don't think it just borrows its results from the adwords tool, which is helpful). It was nice to get keyword phrases that people were searching for--apparently--exclusively in YouTube and consider whether I could leverage that in my favor.
Because I also decided, based on the amount of traffic I'm seeing, to monetize as many guitar instructional videos as I can...I entered 'skank guitar' (I played in a reggae band a long time ago) and got the funkiest results out of the YouTube tool. Artists I'd never heard of and really odd keyword phrases I'd have never put together.
So....it may not be as useful if you're not establishing a YouTube presence, but I think you could use it to get keyword phrase ideas and perhaps plug those into the adwords and other tools...see if there's a funky keyword phrase that's off the beaten path but getting a lot of traffic as per some of those other keyword tools. Could be worthwhile...
Personally, I'm really digging the possibilities with YouTube, so between this tool and harvesting keywords from successful videos (thanks for that April segment on optimizing for YouTube, btw...my video hits have gone from 222 in 30 days to 299, pretty quickly), it seems like it's a good way to research what people are searching for there, at the very least.
m|p
Preview the New Video Single, 'Beautiful One', Now!
http://www.m-overdrive.com/video
12:45 am
June 7, 2011
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Thanks for the info Michael. That's all really interesting. Glad to hear you're seeing things climb.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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