Avatar
Lost password?
Advanced Search
Forum Scope


Match



Forum Options



Minimum search word length is 3 characters - maximum search word length is 84 characters
sp_Feed Topic RSSsp_TopicIcon
How to best use Google AdSense for driving traffic?
October 13, 2012
10:04 pm
Avatar
Member
Members
Forum Posts: 18
Member Since:
October 27, 2011
sp_UserOfflineSmall Offline

Hi everybody,

 

I have $100 credit in free Google advertising through my account with GoDaddy.  Does anybody have thoughts or tips on how to best utilize Google AdSense for driving traffic to my squeeze page?

 

Thanks guys! Smile

EP-release-banner-2.jpg

October 14, 2012
3:56 am
Avatar
Canada
Member
Members
Forum Posts: 257
Member Since:
August 27, 2011
sp_UserOfflineSmall Offline

Hi Ryan,

Sorry - I think you mean Adwords - Adsense is the program where you earn money as a publisher by having advertising on your site as part of the Adwords content network. Adwords is the cost per click ads that appear on the search results pages for particular keywords...

I haven't managed an Adwords campaign yet - so I don't have any advice to give. You'll find it tricky to get a campaign approved to send traffic to a squeeze page directly through Adwords. Google likes to see deeper pages with relevant content to the keyword that you're bidding on.

I would probably try to find a site that my targeted audience tends to be on that has adsense on it and choose to display your ad on that particular site. This technique should lower the cost of the cpc since you're targeting mainly one URL and if you can get your landing page approved...will hopefully cost you less per click. But I'm not a cpc expert so take this with a grain of salt!

October 14, 2012
8:20 pm
Avatar
Member
Members
Forum Posts: 18
Member Since:
October 27, 2011
sp_UserOfflineSmall Offline

Woops, I totally meant AdWords! haha

 

Thanks for the info though Mike!  I'll have to look into that as well and see if I can figure something out.

 

Much appreciated!

EP-release-banner-2.jpg

October 15, 2012
5:13 am
Avatar
Los Angeles
Admin
Forum Posts: 4331
Member Since:
June 7, 2011
sp_UserOfflineSmall Offline

Hey Ryan,

I used to do a lot of Adwords but haven't in some time. Adwords is a pain in the ass compared to something like Facebook. As Mike mentioned, they don't like squeeze pages and will usually not allow them in the network unless they are modified with links to other content, contain contact info, privacy policies, terms, etc. But hey, it's free so go for it.

My only advice is to really tightly niche your ads with the copy on your page. And don't go overboard at first, just pick a few uber targeted keywords. For example, if you were a alt country artist I'd bid on keywords like "alt country music" in broad and exact. Then speak directly to that market and include the keyword in your headline and copy (where natural).

Bidding is a bit of a trick with Adwords as well. I usually use their traffic estimator and start high, slowly dropping my bid until it the traffic prediction drops off a cliff. Then I bump it back up. I also usually bid in 2s and 7s. The thinking there is that most people bid in increments of 5 so the extra couple of cents might allow you to win out.

You really need to get a decent click through rate or your quality score will suffer and your price will go up.

But again, it's free money so I'd say just give it a go and see what happens.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

October 15, 2012
11:44 pm
Avatar
Member
Members
Forum Posts: 18
Member Since:
October 27, 2011
sp_UserOfflineSmall Offline

Thanks John, that helps a lot!  I'll give it a try soon and let you guys know how it goes.

EP-release-banner-2.jpg

October 21, 2012
7:35 pm
Avatar
Los Angeles
Admin
Forum Posts: 4331
Member Since:
June 7, 2011
sp_UserOfflineSmall Offline

Sounds good. Glad I could help.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

Forum Timezone: Pacific/Auckland
Most Users Ever Online: 221
Currently Online:
Guest(s) 21
Currently Browsing this Page:
1 Guest(s)
Member Stats:
Guest Posters: 7
Members: 2846
Moderators: 0
Admins: 3
Forum Stats:
Groups: 2
Forums: 9
Topics: 1466
Posts: 11464