Hey Nicholas, this got marked as read somehow and I never saw it until just coming across it now.

Assuming yo have MMM 4.0, I show you how to do what Steve is describing in the "customizing your site" bonus lesson in the MMM members area. 

And the reason you see a different arrow on the squeeze page vs the other pages of the site is because the primary site has different settings from the squeeze page. That is also covered in the course.

Let me know if you're still having trouble.

Hi Nicholas,

Steve here, from support.  John has been traveling and got delayed a bit, so I wanted to make sure you got a reply.

I'm not seeing anything glaring about the squeeze page, but I also don't have enough info to judge whether you should switching up the audience yet either.

What is the click through rate and relevance score on your ad with this audience?

Let me know and I'll try to help.

Hey Nicholas,

Sorry for the slow response. I've been traveling for the last week and have been away from my computer. Back at the desk now.

It's still a bit hard to say without more data. Your relevancy score is pretty decent at 8 so that's a good indicator, but there can be situations where the ad is speaking to your target audience but your squeeze page is not. It can also be things like ad placement or demographic settings, etc.

I would always try targeting at least three different audiences (in three different ad sets) to begin with as some audiences just don't convert. You want to rule that out before trying to fix the squeeze page. 

Can you also post a screen shot of your ad? Perhaps I can spot a disconnect.

And have you run a campaign breakdown to see what segment is performing best?

I have more thoughts about the squeeze page but want to see the ad first.

And this might sound silly... But are you sure you targeted Wilco (the band), and not just Wilco - as in the city? It's an easy mistake to make. There isn't a "band" option but there is "Wilco (the album).

Hey Nicholas,

I owe you another apology for such a slow reply. I'm in New Zealand where it has been the final week of the big summer holiday here and I've had a lot of family responsibilities that have thrown me behind. But now finally back to work and you shouldn't see these kinds of slow replies in the future.

Everything looks pretty decent, so it's hard to pinpoint exactly what the issue is without getting in there and testing, but I can spot a few possibilities...

Your brand really comes off as blues to me based on your image, and the general vibe of your copy. But Wilco is not a blues act, so there could be a disconnect there.

By targeting Wilco, you may also be inadvertently targeting people that simply have a connection to the town. I would always separate out targeting options instead of combining them. When I target Wilco I only target Wilco (the album).

You also have Alt Country Fan? as your headline, which again, seems like a slight disconnect for me personally because I really get a blues vibe from what I see on your squeeze page.

I also think that your headline could do more to project your unique selling proposition. Your headline is descriptive and it tells me that you make roots music that crosses a few genres, but it doesn't do a lot to convince me that you are special and unique, or compel me to sign up. If anything, mentioning all of those genres makes me less clear about what you do. You really want to write a headline that speaks directly to the conscious passions and interests of your target audience. if your target audience is Wilco then they like alternative country. You come off as having more sole than that. But I'm basing that largely on the image I see.

But the biggest issue I see is that you just need to test more things. When starting a campaign I always start with at least three different ad sets, each one targeting a unique audience. Some audiences just don't convert.

Let me know if I can help with anything else.