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7:59 pm
June 7, 2011
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He Julianna, just an FYI, I moved this thread to a new topic because it was a new question that I thought would be helpful for others.
I personally just use Google Analytics and Wordpress Stats. Wordpress Stats is far less helpful, but it's a real quick and easy way to get a snapshot of the days activity. Google Analytics makes my head hurt a bit.
I've played with http://clicky.com/ and they are awesome. I have been meaning to sign up for ages but just haven't yet. They have real time analytics and you can literally spy on an IP address and see exactly where they are in your funnell at any given moment. It's like fishing a bit, as you watch someone move in and out of your shoppingcart. Kind of fun. They are only $5 a month last I checked.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:14 am
August 27, 2011
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I'm putting my vote in for Google Analytics as well. The price is right and Google isn't going anywhere - plus they're phasing in Universal Analytics which will make even more things possible.
Sure they can be intimidating - but if anyone wants an analytics crash course - I'm more than willing to put together a crash course.
I agree with John that Wordpress stats are okay if you want fast and dirty numbers, but analytics can really connect the dots for you without having to go uber-complicated if you know what you're doing.
Is there any particular reason why you want to avoid Google's analytics?
5:43 am
June 7, 2011
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Not sure if you're asking me or Julianna but I just generally want to avoid anything that gives Google more insight into my business. I also think the platform is confusing. But those who have it mapped out mentally seem to do some amazing things with it. Maybe we should do a training video in which you share how you use GA to do some of the more advanced stuff? I'm sure folks would be interested.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
3:13 pm
August 27, 2011
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Hi John,
I'll get started on a training for this. It won't be anything needlessly complex - just how to get analytics setup and use it to get the most out of the marketing funnel that you teach with MMM. I think that would be helpful.
9:03 pm
June 7, 2011
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Sounds good. Do me a favor and email me before you start. It might be fun to do it with skype screen share and chat as you go through it?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:53 am
August 27, 2011
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Hi guys,
Just an update on this - John and I met a few time and due to tech difficulties and schedule conflicts weren't able to get the crash course put together.
I'm still more than happy to answer any questions you have with Google Analytics to the best of my ability here on the forum or via PM.
Also - for those who are worried about Google having too much information about their site, I've become aware of another free analytics software called Piwik which has almost (but not quite) all the functionality of Google Analytics. The interface is quite a bit different though, so I'm not sure how much assistance I can be with that if this is the route you choose to go.
Mike
P.S. For those who were wondering, Piwik doesn't have the "Content Experiments" (a.k.a. split testing) technology that is baked into Google Analytics.
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