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QuoteHi John. This is just a continuation of the great feedback you gave me about how to improve my USP. If you remember you listened to a couple of my tracks and said I remind you of James Taylor with a more mystical edge. Here are some of the ideas that came of the back of it .I,m still not completely happy but I'm getting clearer on it.
''A groove-driven Alt-Folk singer-songwriter with a James Taylor esque sound that leans more toward the mystical''
Here are some other ideas that I'm just turning over.
''mystical love anthems''
''as if James Taylor was in a parallel universe''
''A voice that evokes the mystical''.
I'm still trying to be more descriptive and ill carry on researching. If you have the time and you have any thoughts on this
id be very grateful. Thank again .John
Hi John,
I personally like "A groove-driven Alt-Folk singer-songwriter with a James Taylor esque sound that leans more toward the mystical” the best. It's the most clear and descriptive, and it matches with how I think. Remember that the only things your USP has to be is clear and accurate. It doesn't have to be pefectly written as it is not necessarily anything you will use in your copy. You might use it, but that isn't the point of writing down your USP. The point of flushing out the USP is just to get you very clear on what your core business is built around.
You may be able to come up with something better, but the above is at least clear, and aligns with how people think rather than what just sounds good on paper.
Hope that helps.
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Hi John. Thanks very much for the feedback. I think the reason I was trying a get a usp that I was satisfied with is
that I was comparing to others that I've seen that made me go wow that's really good . But I take your point that the usp
just has reflect back into people's minds and gives them the experience they want to hear.
I'm happy with the feedback and glad I'm on the right track. Many thanks, John .All the best
10:12 am
June 7, 2011
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Glad to hear it John. Let me know if I can help with anything else.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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