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QuoteHi
Our artist, Beth Ford, is very young and new, so we are starting from scratch in terms of building a list for her.
You might have seen an earlier thread that I started where I was reaching out to people in the music industry who might be prepared to review her work to give a bit of social proof. We got some helpful comments that we've built into a squeeze page.
We have also reached out to a small group of people who have been taking an interest in Beth for a few years and asked them to help and support her as she takes her first steps forward. This generated a list of 27 people who are on 'Team Beth'. We've been asking them who Beth reminds them of, what sort of things they like to do while they listen to her and so on, to help us to create the imagery for the squeeze page.
Having done all that, we have created two pages. A fairly straightforward one:
And one that we offer to people to give a gift of Beth's track to their friends
http://www.bethfordmusic.com/b.....-a-friend/
They have both gone live today. We are having a few teething troubles, for example when we post the page onto Facebook it picks up the big red arrow as the thumbnail instead of the featured image. I can tweak it by selecting the alternative thumbnail but other people who are sharing don;t know how to do this, so we lose the lovely photo of Beth on the Facebook shares. I've asked about this on the MMM module so I hope there is a fix for it.
Anyway, I'd appreciate your comments and advice.
Thanks in advance for your help
Deb
12:06 am
June 7, 2011
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Looking good. It will all boil down to testing though.
As far as the image sharing issue you are referring to, here is a post that goes over a solution. I haven't tried this but it should work.
http://www.seosmarty.com/how-t.....your-page/
It works with a plugin called Custom Image_Src.
Let me know how that works for you.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks, John.
Custom Image SRC didn't perform well, and it's possibly a bit out of date, but WP Facebook open graph protocol has done the job. It's a bit clunky to install but with a bit of tweaking and an on-line tutorial it's put the right photo in place.
Beth has picked up 12 subscribers - all friends of friends so far, but we'll be encouraging them to share the squeeze pages further. At the moment it's all very organic growth and small scale, but it's a start.
Thanks for you help
Deb
9:07 pm
June 7, 2011
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Great, glad you found a workaround. You mind sharing the links you used for the solution so others can learn from it?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Of course!
The plugin is mentioned in the blog you shared:
http://www.seosmarty.com/how-t…..your-page/
and I used this tutorial to walk me through the installation
Hope this helps
Deb
10:27 pm
June 7, 2011
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Great, thanks.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
From the first few days, we have had nearly 300 visits to the website but only 12 subscribers, most of which are people we already know.
So the pages aren't working so well yet.
it might be that the traffic isn't sufficiently targeted. A friend of ours who is a music blogger is going to feature Beth on her blog, with a page link, later this week. She hopes to get it onto Huffington Post, so we'll hold fire from changing the pages until we have tested the impact of that source.
We've also asked our core group of supporters for feedback, especially from people that they have shared the page with, so that might give a bit of insight.
I know it's been discussed many times, but I'm interested in testing the impact of having a little snippet of the song on the site, just to see whether people want to try before they buy.
I also remember a case study you did about page optimisation a while ago ... time to listen again I guess!
Thanks for your help
Deb
11:54 pm
June 7, 2011
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Where is the traffic coming from at the moment?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Traffic is coming from organic sharing on Facebook and Twitter, plus we are using the Twitter follower and DM technique described elsewhere in the forum. The blog I mentioned above was published on the Thoughtsofjustafan site and on Huffington Post.
We're up to 71 subscribers, including 16 that were imported.
Quite a few of these will be friends, family, and people already known to us.
I don't think there is any way of analysing where they came from or which of the two pages they signed up on - I guess I need to set up better analytics so I can split test going forward!
Deb
12:04 am
June 7, 2011
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Hey Deb,
Yeah, I don't really make any assumptions on how something is performing when sharing it with people that are already familiar with me. Sometimes it does dramatically better, sometimes dramatically worse. The DM following would be more indicative, but for me it takes paid ads to really know how a page is converting with cold traffic.
But you could use the DM Twitter traffic to tweak because at least their are more consistent variables there.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks, I think the friends and family traffic must be more or less exhausted by now, so we can start to do some meaningful testing.
I found the Split Testing training from Dec 13 so I'm planning on using that technique. The resources on this site are amazing!
I'd be interested in your opinion on what analytics I should be using and what metrics I should be watching, as we're not using Facebook ads just yet. I like to keep it simple, but I don't seem to be finding useful stats on Wassap and Aweber, which probably means that I am looking in the wrong place.
Thanks for your help
Deb
11:21 pm
June 7, 2011
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Hey Deb,
Assuming you are just trying to split test traffic and squeeze pages, the way I would do it is create multiple clones of your squeeze page for each variable you want to test (make sure to set the duplicates as "no follow, no index") and then create copies of your web forms so that you can add unique webforms to each variation of your squeeze page. Name the webform after teh variable you are trying to track. Once you are done tweaking things reset the stats to zero for each webform (so they don't count you in the tracking) then let things go for a bit. To see how things are doing just monitor the webform stats. I find them to be really accurate and its a simple way to see what traffic source or squeeze page variation is performing best.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks, John
How is that approach better than the tools you provided in the training from December 2013? That looks very clever, although it seems to be based on testing two options only at any time. That's probably enough for me though!
Deb
11:02 pm
June 7, 2011
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I haven't watched that lesson down in a while but I believe it is what I covered in that lesson, but you had said you were having a hard time honing in on what metrics to track with split testing and I was just trying to break it down for you. It's usually a good idea to test a single element at a time, which is why I broke it down like that. But in the split test lesson I provide you with a 2 and 3 link option. hat way you could try 2 or 3 versions of a single variable in the way described above.
Cheers.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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