I think Twitter advertising can be effective, though I haven't personally dug in yet. They just dropped minimum ad spend and opened things up a lot so the average person is now able t o give it a spin. Perhaps I'll spend some time with it for a potential future training module.

One example of how it can be effective is an experience I had where Dreamhost went down. I went to Twitter to see if others were talking about it and saw a sponsored tweet from Blue Host (or someone like that) saying "tired of your web host's service?" or something similar, and it made me take notice. One can envision many similar applications.

As far as reaching out, I would literally just send each person a DM on Twitter. You could also track down their websites and email them.

Sorry, I meant to say this and then got caught up thinking about Twitter and forgot to...

While I think Twitter advertising is interesting, it's not where I would start for you. I just keep going back to what I expressed in an earlier thread. i think you have only just begun to scratch the surface of the more basic platforms, Facebook and Adwords. If you can't make at least one of those platforms work for what you're trying to do, I don't think it's likely you'll make the other platforms work. But I remain confident that you can greatly improve your stats from what you were getting from your sponsored story test.

The consensus out there is that it's cheaper if you direct people to a FB squeeze page as apposed to an off FB page. That said, the conversion rates are likely going to be better on a page where you have less links and more control. If you already have some data with your existing squeeze page I would personally start there and then once things are profitable, try switching up to a duplicate FB squeeze page and see if the price goes down. If can't afford to experiment then you could just go straight to FB as conventional wisdom says that SHOULD be the cheapest. 

Sure, but the opt in page for the webinar is still really a squeeze page. Are you jumping ship on the webinar? That sounds perhaps a bit too soon. I don't mean to keep seeming like I'm busting your balls, but as I've sort of mentioned in previous phone calls and emails, my biggest concern for you is that you tend to get so focused on all the little tricks, platforms, and different methods out there that you are orbiting around the fundamentals without coming down for a landing. I believe it is very likely that you have everything you need to be profitable in place already. My feeling is that you just need to stick with one entry point to your funnel and dial that in, along with your ad click through rate and targeting. You were converting with your webinar, you were just paying too much per lead. Usually that comes down to the ad and the targeting. If you start to get cheap clicks but no sign ups then you play with the squeeze page. At least that's my advice.

Gotchya, I'm not surprised. The video you have strikes me as a fantastic presentation video, but it never quite felt like what I would expect if I signed up for a webinar. So yeah, if you can make the straight forward funnel work, go for it. 

It will most likely be just a burst of activity and then die away, but if it's for his audience it would still seem to make sense to create a dedicated landing page. Not a unique URL, but a specific squeeze page with a mention of the artist in the headline.

One word of caution, often these "I'll promote it via social media" promises turn out very poorly. Not always, but often. Can't tell you how many people talk up their 5000 Facebook fans only to send 12 clicks. It's all about email. Hopefully this will be different though. The odd person out there really does have command of his audience via social.

Overall though, it's a great JV strategy. Complimentary to the artist and non competitive. It also is an opportunity for artists to make some money off of their mostly under monetized lists. See how it goes, get your conversion rates down, and then offer the same thing up to artists with larger email lists. You could be on to something.

Cool. I wouldn't worry about the list being too big. People always find a way of disappointing and at least in my experience the traffic is always far less than you expect. I regularly advertise with a company that has a 200,000 + mailing list and I only get about 1500 clicks each time. If anything, the decent traffic will give you real data. It's a good plan. Hopefully it converts. If it does you suddenly have a nearly unlimited JV supply. I think many musician will go for this if you have some stats and can show people how much money they will likely make.

My assumption is that you would be having people opt in for the event/presentation/experience/whatever-it-is. Assuming you are... If you get a bunch of opt ins but no buyers I would take that as an indication that something is wrong post-opt in. Though it's not totally conclusive and may require a second test. JV traffic is really inconsistent though (usually performs better than average) so you can't really determine anything until you run traditional traffic at your funnel for a while. I think of PPC as my base metric and then everything else is usually gravy. PPC is the hardest thing to pull off. So get that dialed in and you'll know what you have. Then you can compare that to whatever happens with the JV.

As for how much, there is no hard and fast rule, but I think if you get 200 or more opt ins from the same traffic source you will know what you have.

It's ultimately your call but if it were me I would just take the bird in hand and go for it. No matter which way you slice it it's more common than not that things won't be perfect the first time out. At least this way the traffic is free. And because you are making a semi-tailored sales funnel for this specific artist, the results would vary from those you would get from cold traffic any way. I'd assume you wouldn't be so artist-centric with your sales funnel.

What I'm ultimately trying to say throughout this entore discussion is just get out there and start driving traffic and making sales. However possible. Pay attention to what is happening and try and spot areas that need improvement and fix as you go. I have never taken even a fraction of the care you are taking with one of my launches. I just put my best foot forward, try to think about what the subscriber is experiencing and thinking, and see what happens. Some things flop, most do okay, and others are huge successes. You were converting with your testing so far so I see no reason to think you won't do okay now. Worst thing that is going to happen is that you don't sell many copies and you try a different angle.

All you need to remember is that you are trying to do one of the following with each sales funnel.

• Get in front of people who are interested in meditation.
• Show them how you can help them by giving them some results in advance.
• Offer premium help and experience through your paid product.

Or, as is the case with what you are doing now...

• Find people who are interested in something else (music, shedding stress, improving health, etc).
• Educate them on how meditation can help them.
• SHOW them how you can help them by giving them some results in advance.
• Offer premium help and experience through your paid product.

That's all you need to stay focused on really.