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QuoteHey Guys,
I have a new single to give away on my squeeze page to build up my mailing list. It is a love ballad type song and I think my target audience would be woman age 20 to 45 for example. What some good ways to target my links and adverts to target this audience? I have had a look at facebook ads and they seem to be able let you choose the gender and age of the people you want to target, but it keeps telling me my audience is on 20 people because I think it is only looking at my friends. I don't really understand it. But does anyone have some ideas about how to target you marketing in general?
Thanks
jim
Hi Jim
Would it be possible for you to post the song so that we could hear it? That might spark some ideas based on the message of the song as to where it might best be promoted. I am new at the facebook stuff but if I can help word of mouth/datebase and the song is a good fit, happy to help.
11:45 pm
June 10, 2011
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Jim,
Carefully look at each of the boxes because there should be an option that tells FB
how wide you want to cast your net. I.e. "friends/friends of friends/ anyone."
Read each selection box and button carefully, I seem to remember it not being
obvious. I think since you have a demographic in mind, that a target FB ad is
a good way for you to go with this; don't give up on it just yet 
2:30 pm
June 9, 2011
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As a general rule... and outside of the scope of just facebook, your ideal target market is someone who has bought something similar to what you are offering.
This is where John's "sound-alike" strategy is super handy. Basically, think of bands who have written songs similar to the one you are promoting and then market your song to people who have likely bought or like that song.
As an example... if I were Motley Crue, I would target people who like Poison.
You already have a good idea of who those people are likely to be. What else interests those people?
Children, family, house-keeping, romance novels (and authors), bed and breakfasts, valentines day, etc....
You could also check nationwide to get a list of radio stations that play that kind of stuff and target the people who "like" the station's fan page.
-Steve
Dawn King said:
Hi Jim
Would it be possible for you to post the song so that we could hear it? That might spark some ideas based on the message of the song as to where it might best be promoted. I am new at the facebook stuff but if I can help word of mouth/datebase and the song is a good fit, happy to help.
[Image Can Not Be Found]
Hi Dawn, Here is a link
http://www.reverbnation.com/pl.....ng_9990205
Tim Curry said:
Jim,
Carefully look at each of the boxes because there should be an option that tells FB
how wide you want to cast your net. I.e. "friends/friends of friends/ anyone."
Read each selection box and button carefully, I seem to remember it not being
obvious. I think since you have a demographic in mind, that a target FB ad is
a good way for you to go with this; don't give up on it just yet
Hi Tim,
I found thoses box, but it seems to be grey out and something I can't change
Steve Rodgers said:
As a general rule... and outside of the scope of just facebook, your ideal target market is someone who has bought something similar to what you are offering.
This is where John's "sound-alike" strategy is super handy. Basically, think of bands who have written songs similar to the one you are promoting and then market your song to people who have likely bought or like that song.
As an example... if I were Motley Crue, I would target people who like Poison.
You already have a good idea of who those people are likely to be. What else interests those people?
Children, family, house-keeping, romance novels (and authors), bed and breakfasts, valentines day, etc....
You could also check nationwide to get a list of radio stations that play that kind of stuff and target the people who "like" the station's fan page.
-Steve
Hi Steve, good advice man! thanks
8:57 am
June 7, 2011
Offline
Steve covered it on targeting your audience. As far as FB goes... you should have the ability to type in "likes and interests" that you want to target, kind of like keywords but they are established likes and interests as apposed to search queries. But not everything is going to register. Many things that it seems should be in the system are not. Start by adding popular bands as most of those should be in the system and you should at least be able to see how it works. But I wouldn't target too many things with a single ad. It makes it hard to track and prune down.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:37 pm
June 9, 2011
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John Oszajca said:
But I wouldn't target too many things with a single ad. It makes it hard to track and prune down.
Yeah, really glad you mentioned that John. You can spend yourself right out of business fast with ppc if you aren't super targeted. I never had much success (cost wise) until I started to really tailor my ads to show for one or two keywords as opposed to showing the same add for a broad group of search terms. Of course I'm referring to search engine ppc, but I'm sure this also applies to facebook.
5:18 am
June 7, 2011
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Yeah, it's definitely true. With Facebook I tend to pick just one targeted interest with a reach of at least 40,000. Such as Alt-Country (hypothetical example). If the interest is really targeted but doesn't have a huge reach, I'll group it with a handful of other VERY similar interests.
For example, when I was running ads for MMM I had ads that just targeted one interest, like CD Baby or reverbnation. But then I would have about 5 music business related interests in another ad such as music business, magazine, music business school, music business club, etc (I can't actually remember the specific interest names but you get the idea). But even then I was always worried. If one of those grouped ads started to perform but wasn't quite where I needed it, I would have no idea where to trim.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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