I hear you. I come up against the "my friend said he would never respond to this" resistance a lot. It's actually something I talk about a fair bit. If you took my ugly squeeze page and asked 100% if they liked that better, or my "official site" better (which also has an opt in offer on every page... Nearly 100% of people polled would pick the fancier site. However that site converts at 4% and my squeeze page is generally over 25%. The bottom line is that people don't always act consistently with what they say they will. 

You really need to just test things before you can come to any conclusions about any of it. Video can work. But in my experience it hurts a lot more than it helps. It just depends on all those little variables. To some extent sales copy is like writing a hit song. There are a lot of songs that sound like hits but never connect with the masses. It's the combination of a bunch of tiny details that are hard to quantify all coming together to cause an emotional response in an audience. I can tell you what generally works, but each person is different and fr every rule there is an exception. My comments are all general truths about what converts and what doesn't, but definitely not absolutes.

Testing and math are the only real ways to know.

To answer your other question, If you were to change one aspect of your funnel I would probably change all of it. I am in no way trying to stress that you should use the MMM theme, but those dimensions, the layout, and the approach do work over and over again, so at least using that as a starting place can help you more quickly start narrowing things down. But I see no problem with changing some of the look/color/font/etc up to be something more consistent with your brand.

Hope that helps and keep us posted.

Cool. Glad that makes sense.

I didn't see anything glaring, but that doesn't mean things couldn't be improved though. Because I wouldn't use video, that would inevitably mean that I would use less copy. So I would probably end up taking what you have any pairing it down, as a starting place. Based on performance I would test and tweak.

Sounds good. The only thing I might ad is that I think you could possibly ad something to round out your headline. 

I totally get where you are going with "looking for music to drink to" in that I assume you are trying to tap into your audiences affinity for the sloshy crooner sensibilities of alternative singer songwriters such as Tom Waits and Nick Cave, but without making one more small reference to what you mean by "drink to" it could stand out as odd to some readers who don't get that drunken crooner thing and just think you really empathize with alcoholics 🙂

No what I mean?

But otherwise it's a good starting place.