I'm hesitant to say because I'm not in the trenches with you and don't have a feel for things. 20 minutes is a long time for what is purely a sales video. But sometimes long is good. It just depends how much value people watching it feel they are getting. I would probably refine everything using what you have and then take a look at your stats and see if something needs improvements. You have a lot of elements that you have worked hard to create but have not yet significantly tested all that much in the funnel. I would not bail on something you worked so hard on until you are seeing consistent traffic coming in and can clearly pinpoint any problems. Otherwise you will create something new and then just wonder the same thing about the new content.

I normally send people directly to the sales page, especially towards the end of the funnel. However, I would personally always include the sales video on the sales page. I have never done a short form sales page like you have done. But I'm not saying there is anything necessarily wrong with what you are doing. But it is a bit A-typical. Here is an example of a sales page I put together for a client. http://www.filmfinancemastercl.....ter-class/

I have a webinar in the middle of the funnel and for the first email or two that follow it I send people to the webinar replay and it has a button beneath it that takes people to the sales page. But for the final two emails in the funnel I just go directly to the sales page. You might try testing a version of the sales page that drops the big header and more or less puts a video in that same space. The traditional thinking being that you always want to put your best foot forward and make sure that winning copy is always present. You never know if someone waited until the last day to take the time to even look at your sales page. If the important copy has been truncated you might lose the sale. Over all though, I don't think you'll go too wrong whatever you try. Everything is looking pretty pro. 

Cool, sounds good. Can't wait to hear how things go once you get some traffic coming in.

I like it. The only things that went through my mind were that yo-yoing was a good set up but most wouldn't connect when hearing about yo-yoing in the music industry. If your story was more like theirs that might help. I also heard the word mindfulness a lot without much grasp of what mindfulness was exactly.

This may or may not work for you but what I often do is run ads directly to my sales page just to make sure it converts. It usually won't be profitable but if I can even get a .5% conversion rate then I know it works and can expect a higher conversion rate when I am running people through a funnel. It also gives you a more direct way of testing multiple sales pages.

Yeah, i figured that's what you were going for. I think those credentials would be more important if you were trying to communicate your authority to other musicians. I think they are valid here and all, just thought it was a bit of a break in the dialogue that would be taking place in my mind if I was the average person focused on meditation. But who knows. It might serve you. testing will tell.

As for what to expect, there is no hard rule. You might see one sale every 200 clicks, maybe more, maybe less. You might even profit right out of the gate. I simply mean to say that it SHOULD convert to some extent. If you get no sales out of 200 clicks then you might want to look at changing up the sales page before you start focusing on your funnel. But there is nothing that says you can't do the funnel first and just watch your conversions. It was just a thought.

Gotchya. I like sales videos to be under 10 minutes. But it's not a hard and fast rule. It's more about the strength of the content and your ability to create desire than it is about length.

Looks good. Give'r a whirl and see what happens.