I've been a quiet lurker because I'm concentrating on getting my next album out. And I'm halfway done! YAY!
I posted on this issue in another forum, and thought you might be interested:
http://www.tennessean.com/stor...../72570464/
Sooo the songwriter, Kadish, says, "I've never heard a songwriter complain about radio royalties as much as streaming royalties. That was the real issue for us, like 1 million streams equals $90. For a song like 'All About That Bass,' that I wrote, which had 178 million streams. I mean $5,679? That's my share. That's as big a song as a songwriter can have in their career and No. 1 in 78 countries. But you're making $5,600. How do you feed your family?"
I call BS!! I know what I get from streaming radio, and I'm a nobody. My real question is: How can he have a hit song in 78 countries and not be getting 178 million streams a day?? Somebody is lying or being lied to. Or somebody is mistaken. Think about being number one in 78 countries and how many people that actually represents. There are 318 million people in the United States alone. A STREAM IS ONE PERSON LISTENING ONE TIME ON THE INTERNET! It's not the same as terrestrial radio.
My fear is that greedy individuals are going to screw it up for the rest of us. I don't want Kadish and his minions convincing lawmakers that the royalties need to be increased to some level that it puts streaming radio out of business. I happen to like what I get from streaming radio. And I don't know why people on this forum don't talk about it more. It's ongoing residual income. Build a mailing list. Sell your CD. And then tell your fans to put it away and listen to the "Billy Bob and the Nosepickers" station on Pandora. Ok... maybe not that station -- your station!!!
Because labels and publishing companies own my rights I don't ever see how much I actually make per stream. That said, I've heard similar complaints about receiving millions of streams only to make a few hundred dollars. But I totally agree with the point that a stream is like a radio station with a single listener, and is not the same as a single spin on a big station. A lot of musicians don't seem to be able to take that distinction on board.
That said, I think there is some room to complain about the impact of streaming platforms on the revenue losses in the music industry. To my mind, the problem is that streaming has changed the way we consume music. We are becoming more and more conditioned to stream, rather than buy. The on demand nature of streaming has completely cannibalized album sales.
But one thing that amazes me is that so few musicians are even talking about keeping their music off of the streaming platforms. I think there somewhat of an advantage of being on the streaming platforms, both in the form of income and music discovery, but there is nothing that says we need to put our entire album on Spotify. Nor do we need to make it available right away, when interest is at it's peak.
I think the answer is to "Window" our releases. Initially release an album exclusively through our own website to make maximum profit from the real fan base. Then distribute digitally a few months into the release after sales drop off, but while radio and press is still generating interest. Then release part of the album on the streaming platforms as the album cycle comes to an end.
The film industry does the same thing with movies. Theaters first, then iTunes and DVD, then cable and TV.
That's my thought on the issue anyway.
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John Oszajca said
Because labels and publishing companies own my rights I don't ever see how much I actually make per stream...
I think the answer is to "Window" our releases. Initially release an album exclusively through our own website to make maximum profit from the real fan base. Then distribute digitally a few months into the release after sales drop off, but while radio and press is still generating interest. Then release part of the album on the streaming platforms as the album cycle comes to an end.
The film industry does the same thing with movies. Theaters first, then iTunes and DVD, then cable and TV.
With respect to your first point, I don't hear the labels complaining. Only the musicians. You would think if the money was bad, the labels would be complaining. I think Interscope is quite happy with what they get from your streams.
Again... I know how many streams I get, and I just can't believe he's only gotten 178 million streams. I'll be honest... and this is not to brag, but I've made over half of what he said he made with "All About that Bass" on streams of my song, "Never the Same." That's not even close to a hit song. Granted, a good chunk of that is SoundExchange, which covers the featured artist and copyright owner royalties. He doesn't get that. But people in this forum should, and I think they should be be able to generate decent residual income from their mailing list.
And that leads into what you said about windowing. I plan to do that with my next album. I'm simply saying that I don't think streaming revenue is as insignificant as some make it out to be. And it shouldn't be ignored as PART of someone's overall strategy. It's not making me rich, but it's enough to help fund the album I'm working on.
I'm about to leave town. I'll email you when I get back and show you statements and numbers and tell you how much of it I think is coming from my list. the reality is: streaming is NOT going away, and we have to compete with all the others that also are streaming their music. We have an advantage because of things you have taught us.
Yeah, you touched on it, but as I read his complaint to myself something told me he was probably leaving some important information out. IE, the fact that he likely has a publishing deal, co-writers, etc.
But as far as labels not complaining... I understand the point, but I think that we hear them complaining all the time about the death of album sales. My point was that I think streaming has changed the way we consume music, and that change has lead to the death of mainstream album sales. But yeah, as far as whether or not the revenue share is fair or not, you may be making good points. I'd be curious what your numbers are.
I think streaming is particularly valuable for artists like you who make music that really contributes to the "mood" in a room. It's the kind of stuff people could have on all day. I suspect that there is more potential for random discover with Jazz than some other formats. But regardless, I totally agree that it's a viable revenue stream that shouldn't be ignored, and that it's NOT going anywhere. That said, I do personally think it's had a negative impact on the recording industry, if even just indirectly. Just my two cents.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.