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QuoteHi John,
I'm having a terrible time with open rates. I recently turned off the confirmation email (which I realise would make my stats look lower), and my first emails delivering the free tracks have open rates as low as from about 30%-50% (I have 3 funnel variations going).
I recently set up Custom DKIM and SPF, and have done various spam tests. But am wondering if you have any other advice, tips? Or is this typical? I feel like it would double or triple subscriber acquisition costs from my conversion rates on facebook, if less than half are actually seeing that first email.
Cheers!
Rachel
10:18 am
June 7, 2011
Offline
Hi Rachel,
It will take too long before you will get an accurate read of the new stats. Please clone your campaign and create a new tag, and run all the new traffic to the new campaign so you can get a fresh view of what exactly the new open rates are. Let me know what they look like after you have 50 - 100 new subs come through and we can go from there.
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