Oh shit which song?! Haha that's awesome!! Yeah sure these folks like Wyclef and Rick Ruben are just real people, but they're really kinda not... Seeing there image and likeness everywhere in the world places them on this whole other level, so to be welcomed into that world, even for 15 minutes, is something a very small percentage of folks get to do and feel in their chest. 

Hey John, I'm happy you took the holidays to rest and recoup, that's important! I spent a lot of good time with family and friends as well- gotta fill your cup.

Yeah man, I can see him getting down to Back in 1999, and yes I heard that version of WBDWYNH on FTTH and totally knew Wyclef remixed it! Such a trip - very cool about his crew singing WBDWYNH while you were presenting at Studio 54... & Prince and Public Enemy are performing???

Most definitely man. Maybe even throw in some pictures from your tours, that'd be an awesome book!! Everyone's fascinated with "Life Behind The Curtain"

I got your speak pipe message yesterday, really appreciate you taking the time to respond amid the onslaught of mass email on your end, super awesome. Also thanks for sharing some behind the scenes stories, all of 'em are rad \m/

So I decided to keep ironing out the whole funnel while Christmas and new years winded down, and now I'm ready to drive cold traffic. So here's a look at the squeeze page in case you have any final thoughts:

http://www.brianrogersmusic.com   Changed the song to better match the "up" vibe of the page. Re-worded some quotes and copy & any other thoughts on it are of course welcome...

While we're at it here's a look at my Upsell and LTO, any suggestions you may have are of course welcome:

Upsell: http://www.brianrogersmusic.com/step-1/      LTO: http://www.brianrogersmusic.co...../you-rock/

Note: *I was thinking about using red numbers in the countdown clock, what do you think? Also I went with countdown dynamite, page expiration robot is indeed bogus... Also I'll have to change the URL of the Upsell to Step-1, and I can't get away from the "You-Rock" URL on the LTO, I've used my own voice with most everything else but that one has just stuck with me!*

I hear you on the black vs. red numbers, red feels like an emergency when really this is about music, which is chill Although it might be worth testing down the line, red might get better sales conversions you never know but I'm sticking with black for now

I ran some ads for like 28 hours and got some interesting info- spent $15.00 a day on the following:

I targeted "Dave Matthews Caravan" (that's a page about a festival the band put on called "Caravan", small audience of only 47,000 but the band page had 4.3 million so this was the next best place to start in my mind.

I also targeted "Ben Harper (musician)," he had 2.1 million people but there wasn't really much else for Ben Harper worth targeting if I remember correctly, so I figured I'd give the big audience it a shot. 

Ran three images for each target audience: the big smiling face on my squeeze page, the subtle smile I used for my album cover, and the sunset picture I used in blog post of a lifetime. My top performer was the subtle smile with all 4 conversions from Ben Harper target audience coming from that ad. CTR for that ad 2.95%, CTR (link) 1.76% with 34 looks at that squeeze page and 4 conversions, with an 11.7% conversion rate on squeeze page, cost per conversion $2.68

Next move I think is to change the picture on the squeeze page to the successful ad picture. I also hear you on "hit singles" verses "latest singles," that's worth testing as well as a player vs. no player, maybe even switch the quotes since the are all directed at Dave fans, and so far Ben Harper fans are taking the most action.

The Dave audience provided me 2 conversions, 1 from the subtle smile image and 1 from the sunset image, none from the big smile image I used on my squeeze page (I think I want to change the squeeze page image 1st and see how well it converts) CTR on the sunset image is 2.98 percent, CTR (link) is 1.58%, it's got 8 looks at that squeeze page and cost per conversion is $4.15. 

The subtle smile image for the Dave audience is costing me over 6 bucks a conversion, but I think has potential with a CTR of 3.53%, a CTR (link) of 3.12% but I think people are bummed when they see the big cheesy smile on the squeeze page. The subtle smile they saw in the ad I think would work better on the squeeze page. 

It's also interesting that 5 of the conversions are females evenly split between Canada and US (Canada 3), age 35-44 with one 45-54 aged female. On 35-44 dude came from Indiana who clicked on the Sunset Dave ad.

I included screen shots of my 2 working ads producing an average of a 12% squeeze page conversion rate. Def. want to change that squeeze page picture 1st, might want to ad some advance text in the ad saying "Check out this new singer/songwriter backed by Grammy Winning producer" or something like that to support the headline.

Getting a little ad love from the subtle smile Ben Harper audience. Overall I'm confident in what adjustments to make, and any feedback on anything is of course welcome. I'm glad you dig the vid on the upsell page, thanks man!

For sure. I was surprised by that too. Another interesting stat is that I'm getting conversions from women aged 45-54 for under a dollar, 77 cents as of today. Women aged 35-44 are more expensive at 2.71. That's on the Ben Harper ad. I'm thinking I MIGHT get a better conversion rate if I changed up some quotes and copy on the squeeze page, since it's so targeted for Dave fans...

On the Dave ads subscribers are too expensive at like 5 or 6 bucks, BUT I've got California subscribers coming in a 50 cents on average, all women. Again, 45-54 being the cheapest. I know I don't have statistical significance at only 13 subscribers in this whole campaign so far, but I just find it interesting that only 2 men have come in, and that 45-54 seems to be my age range... Even though there's not enough of that demographic in either audience pool at 20,000 about.

Makes me want to go for different interests in the future like "women aged 45-54 in California who like singer/songwriters" or something: I know that's too broad but just imagining larger audience pools of the demographic who seems to be responding most.

Also, while I'm not a huge fan, Hootie and the Blowfish looks like a possible target at 400,000 folks about. I am down to try a video once the numbers are where I need them to be and see if I can't beat it. I'm also down to reduce the free tracks to 1, that's smart, but agreed not until the conversion rate settles. This is kinda fun.

Hey John,

Hope you're well! So just opened up Aweber to check out my split tests and it seems my page with a player was at 21.1%, (19 visitors and 4 subscribers) and my page without a player was at 9.1% ( 21 visitors and 2 subscribers)... the calculator said I'd need 68 more visits to determine a winner with 90% confidence.

So here's my brainstorm- I kinda don't want to pay for all that traffic to continue this test. And I do mean kinda, because deep down I know "What's the point in moving on too fast when maybe the other page would have crept up from behind?" 

But where's that line between best practice and making assumptions, is there one? If I were to move on, I think the next thing I'd test would be a "We hate spam too" thing, but also maybe I should whip out the camera and do a video soon like you suggested? I mean I can test different quotes and copy too, but I'm fairly confident in the headline and picture and kinda don't want to mess with those elements just yet.

here's the link to the current split test in case you have more ideas, this is player verses no player: http://brianrogersmusic.com/freetrack

I'm also really curious about right column ads, never tried one but those should be in it's own ad set no? Like, just right column, no desktop new feed, desk top mobile or audience network ticked?

Totally helps, I always appreciate honest feedback and constructive criticism.

Ahh I was wondering that about right column ads, will def. give those a whirl and keep you posted.

Thanks John!