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12:10 am
June 7, 2011
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QuoteYep, that's it. Maybe put a catch all on the home page and then create these in the interior of the site. That way, if someone removes the extension and goes to the home page they see basically the same thing. But by doing it this way you won't favor one page over the other in your test, statistically.
I like the pic.
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1:50 am
February 16, 2014
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Thats smart--Done except I still need to go into Aweber and create different sign up forms for the new interior squeeze pages. Thanks across the board John, I will check back w/FB tomorrow to see if I can now set up new ads and and when I do I'll chime back in with stats.
8:12 pm
June 7, 2011
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Word 
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:55 pm
February 16, 2014
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Hey John happy Monday (at least Monday in the States!) Still having technical issues, seems FB is having problems connecting to my domain when I'm trying to select a website (the step after choosing a website conversions campaign objective) when setting up a new ad. I attached a screenshot of the problem: I'm just waiting on it to load.
I'm about to contact FB again, and I know there's probably nothing you can do on your end technically to help, but just wondering if you've ever faced this problem before or if you have any tips on how to get someone from FB on the phone... or at least how to best contact them. Thanks man.
11:56 pm
June 7, 2011
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Hey Brian,
I've never has any issue like this at all. Very weird. All you can do is contact FB. Give them screen shots, etc.
Question, are you trying to add this ad to an existing campaign? If so, try starting from scratch. I once had an issue that was solved when I started from scratch.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:09 am
February 16, 2014
OfflineIt happens whether I'm creating a similar ad or starting from scratch, which makes me think it's in the back office of my site. I sent them an email which they should return in the next 24 hours. Is there anyway to get someone on the phone that you know of? Thanks John.
7:47 pm
June 7, 2011
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Yeah sounds like something weird on their end. Thought though... Have you tried another browser? I know they tend to sometimes have browser compatibility issues.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
3:25 pm
February 16, 2014
OfflineBingo--That was it 
I've been using Safari, but it works now with Firefox. Thanks man! So moving right along... everything's peachy except one detail.
When I create a similar ad in a new ad set and use an extension page on my site as the landing page --which is http://www.brianrogersmusic.co.....-- nstead of using my site's home page which is that catch-all squeeze page: http://www.brianrogersmusic.com, it changes all the ad settings to the default ones.
Its not that I have a problem re-creating the ad from the ground up to look like my old ad, but I'll lose all the likes, comments and shares I've gotten on the ad in the process.
Is it worth wiping out all the previous ad activity for the sake of having a customized squeeze page addressed specifically to Les Claypool fans?
verses having a plain old catch-all squeeze page but keep all the previous activity on the ad?
OR should I be able to do both and I'm just doing something wrong technically in setting it up?
***I realize this is given that I'm USING my old ad for both audiences, I included a screen shot of it--Seems like it might work, but if you look at it it's slanted in Larry Graham's favor so maybe I should start over with a new ad that's catch all anyway?***
Any and all thoughts on this are welcome, even if it's contrary to what I'm planning to do.
Cheers and Thanks John!
Brian
11:53 pm
June 7, 2011
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Great, glad the browser switch sorted things out.
And that's right, you can't change any settings accept for targeting and bidding without losing the old likes and comments. But sometimes you just need to start from scratch.
If it were me I would just bight the bullet and start from scratch with both ads. Otherwise the ad with all the comments and likes will almost certainly out perform the new ad and you won't know if it was the targeting or the existing social proof. But in time you'll get that activity back.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
I made a sale today, and it made me think: I need to run more traffic before I bum out on my funnel so quickly without having enough stat. significance. I only ran ads long enough to get 17 new subscribers. And Out oft those 17 6 unsubscribed, 2 never confirmed the opt-in and 1 bought an album. So technically if I had 100 new subscribers about 5 albums would be sold and hopefully 1 would buy the upsell.
I cut off all traffic so early because I was paying through the nose for each subscriber. The reason for that was weird: my squeeze page numbers initially seemed to randomly drop, and I was using the same page from last October- you know around the ads workshop time. It was then 15% so it just kinda bummed me out to fall to like 4% now, because I was using the same page I thought.... I mean- Maybe I made some last minute tweaks that messed it up... I dunno, can't remember it's in the past
But I finally revamped the squeeze page a bit and the numbers are now around 15% again. So I'm ready to start actually split testing now to ramp it up even higher to where I ultimately need to be. But Here's the catch...
The final bummer: the Les Claypool squeeze page sux! Like 1 subscriber out of 16 views.... But it was that ONE subscriber who bought... Makes me think I should improve THAT squeeze page and that ad and keep the same funnel for now.
The Les Claypool ad is around 2.5% click-through rate out the gate, so not a bad start but I need to split test that to get it up around 5%.
12:44 am
June 7, 2011
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Yeah, that is a weird conundrum. I would say that 16 people is not enough to have even a small amount of statistical significance. You really want to be looking at groups of 100 - 200 to really know. But I understand that it can be tough to spend money just to confirm that something doesn't work. Assuming those stats bared out, I guess I'd say that you need to look at the ad itself first. The indication is that the audience is valueble, but motivating them to take action requires something you haven't tried yet. But I really do think you need more stats before you can know for sure. I have some ads where I convert subscribers for around $1 only to have a bad day where subscribers cost me $4, and then it drops back down again. And that's over a whole day's worth of traffic. So you really need to look at decent sample sizes.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Great advice, thanks John. Also, I glanced at the Download Revealer setup page but was a little unclear. How do I set it up?
11:15 pm
June 7, 2011
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Hey Brian,
The download revealer is pretty simple, just like the player basically. You should also find tutorials in the members area if you are stumped.
Just let us know if you're having trouble.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Cool,
So I make the player and put it on a wordpress page- And then use it as the confirmation page for after they sign up for free tracks, is this correct?
Hey John,
'nuther quick one- would it be smarter to retarget my sales page to people who've visited the sales page, the blogs I send out, or the confirmation thank you page for the squeeze page? (I can't put it on my main content blog I think cuz it's a bandzoogle platform)
Thanks!
B
Hey Brian,
as for the first question. I put the revealer on the thank you page in the example. Not in place of the thank you page. The idea being to squeeze a little bit of additional traffic out of each subscriber, while you have their attention.
I personally retarget anyone who has been to any page of my site accept the customer thank you page, or the sales page itself. I mostly focus on the blog. The idea is to get all those people who have shown some real interest in your career but never bought. There are likely a lot of real fans who visit your site, but don't get exposed to your marketing otherwise. Not sure if you'll be able to with bandzoogle though.
I have never tried retargeting people who left my squeeze page without converting. But I've been planning to try it to see how it does. But just retargeting my blog does really well for me.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hey John, I'm Back from tour! Hope you're well and Thanks for answering my ?'s on the IC phone call, really helpful!
1- Cool I think understand the layout of the revealer on the thank you page just like in your example.
2- As for the retargeting question you kinda just blew my mind. So we don't retarget people who've already visited the sales page?Because I thought these are the people that we want to see the sales page again in their newsfeed the most - no? ... I guess we just retarget people who browsed the site but never read the blogs or clicked on any links to the sales page? Just clarifying.
3. Also In the call you mentioned some youtube tool where you can pay like 100 bucks and get 10,000 views or something. What was that tool called?
Cheers!
Hey Brian, hope the tour went well.
My thinking with the retargeting is that there are a lot of fans that engage with your site that have not purchased and many have chosen not to subscribe. Yet if they are engaging with your blog they are probably your most interested fans. So lets make sure that they see an offer to buy your stuff. So I retarget those people. Nothing wrong with retargeting people who went to your sales page as well though.
I am not remembering a tool that gets you views. But there are countless fiverr gigs out there that will do it. I just don't recommend getting a lot of fake views because it is more likely to hurt your video ranking than help it. Are you sure I said that? Wondering if I was referring to something else?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:00 pm
February 16, 2014
OfflineThanks John, it was a profitable success. Not my project on tour, but a friend who's received a ton of Pandora play recently and was able to gather a ton of emails from dedicated new fans across the country. House concert tour. I'm the drummer in that band, and seeing him put together a national tour from scratch, as an indie band leader is definitely inspiring to me as you know what I've been working on for the past year and a half.
As for retargeting, I see. So leaving those folks who already saw the sales page off the retargeting group wouldn't hurt, but leaving them in wouldn't hurt either.
Also, I thought I remembered hearing you say that RE the youtube tool, but it struck me as kinda odd as I know you don't usually like fake fans and hurt rankings because of it. I'll double check the phone call...
1:26 am
June 7, 2011
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Sounds good. Let me know if you find the reference. Glad to hear the tour was inspiring. I know what you mean.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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