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8:56 pm
February 16, 2014
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Quotehaha i just did it because i am using a few images scattered throughout the upsell page, and subconsciously it reminded me of a blog in that way. totally slipped my mind that it was a sales page.
yea i didn't do it on the regular sales page because it didn't remind me of a blog. and yes i've heard you say before that some people use like 90 page sales letters- but if it works, it works.
I can't wait to test all this stuff: just wanna get ALL the funnel pieces in place unlike the last time I ran my ads. Will give you the actual sales #'s and conversion #'s ASAP.
9:26 pm
June 7, 2011
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Sounds good man. Good luck!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:23 pm
February 16, 2014
OfflineThank you John!
8:03 am
February 16, 2014
OfflineHey John hope all's well. I wanted to ask about the VMP.
I remember when I signed up to your squeeze page the VMP was there but I can remember how you integrated it in... I just remember it worked really well with the initial rush of getting those 3 free downloads for signing up.
How do I set up the VMP in conjunction with people who sign up to my squeeze page form or my blog form?
11:28 pm
June 7, 2011
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Hey Brian,
Here's the page you're talking about: http://johnomusic.net/free-track.html
I used the download revealer.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:13 am
February 16, 2014
OfflinePerfect that'll be the cherry on top, thanks John.
BTW I sent you SpeakPipe then realized its easier to post here... so... lol go ahead and immediately delete that when you get it!
Here's my ?: back in the day you said in an MMM lesson that confirmed opt-in for new sign-ups is best practice, but if you're using paid ads you might not be able to afford to lose that 10/15% of folks who opt-out... therefore you would leave it off.
Is that still your opinion? Would you turn off confirmed opt-in if you were in my shoes and pretty new to driving paid traffic? Or would you leave it on to stay in good standing with aweber and other online police robots who are looking at me? Not to mention possibly needing an audit trail down the line...
12:37 am
June 7, 2011
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I'm always torn on this one. I still leave it on. But I don't think it's crazy to leave it off. It would be a cool thing to split test some time. See how much it effects deliverability and ROI. If you want to do what I do, leave it on. If you find that the unconfirm numbers are just breaking your heart, maybe make a second list for your paid ads and turn it off. See what happens.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:44 am
February 16, 2014
OfflineRight on man, I'll leave it on and see what it do.
So I'm dusting off the rust here in my ads manager. Looking to run some ads today. Everything looks good, I remember the mechanics of managing my ad when it's off and running....!
But in the meantime, will you please offer any advice on my upsell? :
Its so very subjective so I didn't really know what I was doing putting it together, just feelin it out- so I'm open to any suggestions.
Thanks John
1:44 am
June 7, 2011
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Hey Brian,
Sorry for the slow response. been moving all week. Finally settled.
It looks pretty good, but the formatting looks a little off. The player smashes into the image and a few images. looks like you need some line breaks. You seeing the same thing?
How did the ads go?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
7:15 pm
February 16, 2014
OfflineNo worries John me too! I can add some breaks, is that just a simple fix of adding a space or do I have to use the <br> command in the text editor?
Ads went great, 6 percent click through rate , but the squeeze page sucked and no sales. I clearly have some split testing to do. I had a realization the other day that when these guys are clicking my ad, they truly are looking for the next bass virtuoso, not some rock star, so...
I wrote a few new squeeze page headlines to cater to this very "bass-centric" crowd if you will, and used all the key words from my ad in the process. Here's a couple:
2:23 am
June 7, 2011
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Hey Brian,
Sometimes it's as simple as a <br> tag and sometimes those don't take and you need to use <p> </p>. But those leave a slightly bigger space so it takes some messing with it.
As for the headlines, Those are ok, and for all I know they will work great. But they sound a tad on the nose for me. I think people do want a rock star, you just need to communicate both aspects.
That said, I have always wondered how targeting musicians would work. Just purely because I wondered if there would be some ego stuff at play, where people would click and then be too jaded to sign up. Not sure yet. But it might be worth trying a few different paths. See if you can't iron out the bass player angle, but also try targeting the fans of other bass virtuosos.
No what I mean?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:39 am
February 16, 2014
OfflineHey John,
Just got back in from outta town, but before I left I got your message. Great food for thought. First off thanks for that bit of code to ad space: I like learning html theres power in it.
Secondly yes, I do know what you mean. I've been wrestling with the whole targeting bass players thing since the ad first worked well for me. I was just so stoked to get a working ad that I forgot there's other paths. Just on a personal level I'd be more happy with more normal music fans on my list than a bunch of bass players like me. But that said I also think it'd be very valuable once I iron that angle too.
But a few other paths that might work well (25-55 in US and Canada) are Larry Graham (bass player from Sly and the family stone) about 115,000 folks
His band "Graham Central Station" about 100,000 folks
Les Claypool about 450,000 folks
Les Claypool's fancy band (gotta research that one) about 9700 folks
and Colonel Les Claypool's Fearless Flying Frog Brigade about 10,000 folks
Which one would you start with? And is FB different now where I have to create a new ad set for every diff. target interest?
Thanks John,
Brian
9:58 pm
June 7, 2011
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Hey Brian,
I would probably start with the main less Claypool group as well as the Graham Central Station group. I'd create an ad set for each and run the same ads to them. that way you'd be split testing ads and targeting at the same time. Just keep your budget small so it doesn't get away from you budget wise.
Facebook doesn't require you to create an ad set for each target interest, but you definitely should for the reasons stated on the related training module here in the IC. Otherwise all of your different targeting options would be competing against one another.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:29 pm
February 16, 2014
OfflineSounds good, thanks John. Just tried to set up ads and looks like FB is having tech. difficulties. I messaged their support center. No worries just wanted to check back in and let you know what's up. Should be fixed and running by tomorrow.
11:55 pm
June 7, 2011
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Cool. Yeah, I had some issues as well over the last week, but they got fixed yesterday for me.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:18 pm
February 16, 2014
OfflineStill waiting on FB to fix the problem, but meanwhile I just did a little tweaking to squeeze page...
Maybe you can check it out for any final thoughts? Obviously testing will tell me everything, and you can bet I'm chomping at the bit to run some traffic to it. But I figured I'd hustle in the meantime, might get some advice I really needed. Here it is:
http://www.brianrogersmusic.com
Thanks John!
9:12 pm
June 7, 2011
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Looks pretty good. I had a few minor sticking points.
I didn't love "since the early nineties". It made you suddenly feel dated to me, and wasn't specific enough. I'd try to throw in the artist that you are going to target. IE, "since Les Claypool" or something like that, assuming you were targeting Les Claypool.
The first two paragraphs of the description confused me a bit as well. There was a lot of language there and I had to re-read a few things to get clear on what you were talking about. I'd maybe restructure that first paragraph and take out some of the detail and just focus on "Imagine Jimmy Hendrix with a bass".
And I think "Dissed in person by Bono of U2 for his dreadlocks and praised in person by Chris Tucker of ‘Rush Hour’ and Larry Graham of ‘Sly And The Family Stone’ for his sound and substance" may be confusing to people in this context.
I'd basically just simplify those bits. The first paragraph is the moment in the copy where you back step and reintroduce your reader to who you are in plain English. The second paragraph is where you explain what the music is actually like.
I'd also make a clean line break after the last quote so the descriptive paragraphs start on their own line, instead of being wrapped around the image.
But it's all minor stuff and just one person's opinion. You're close enough for testing.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:02 pm
February 16, 2014
OfflineBroke it way down... I like the look of "Since Les Claypool" on the headline, but since Im split testing ads to Les Claypool and Graham Central Station I'll probably just say "In a Very Long While" to keep the squeeze page catch all..
http://www.brianrogersmusic.com
I think I'll run with this, but of course if you see anything else I'm open. Thanks for your feedback John!
10:05 pm
June 7, 2011
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You might just try two duplicate squeeze pages, the only difference being that last line. run les calypool ads to one and Graham Central Station ads to the other. My assumption is that it would do better with more targeted copy. But it's just an assumption.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:59 pm
February 16, 2014
OfflineBoom! so like http://www.brianrogersmusic.com
and http://www.brianrogersmusic.com/2 (empty link for now) or something. Just literally make another page?
BTW I made the photo more artsy. I think I like it but might tone it down a bit...
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