Here are two examples of my ad I created targeting female artist and a screen shot of ad set here is the direct link to access the ad set https://fb.me/1JRlB9mRC8jTEVg

John Oszajca said
I can't access the ad set unless you add me to the account. A direct link won't get me in. The screen shot is too limiting to really know what's going on.

How are these new ads and squeeze pages doing compared to the last ones?

I still think the headlines are a little busy and not quite hitting the nail on the head as they should be, but they are not so far off either. What if you simplified a little like this:

Headline: “Raw Like Lil Kim and Concious Like Lauryn Hill; Listening to Skarlet Blak is like talking to your home girl when you need a shoulder to lean on."

Subheadline: Grab 3 FREE downloads NOW…”

I liked the relatable line, but I didn't think it was quite where it needed to be so I simplified. But you might be able to add something back and improve what I have.

But the real question is how did these do?

 

 

The new ones definitely got a better click through rate BUT still no conversions I am updating the squeeze page now I did lower ad from $50 to $10 like you said until we figured it out. I added you to the ad account so you could look around feel free to change whatever you need request From Devon Dotson. Thank you.

John Oszajca said
Ok, cool. Thanks for letting me in to take a look. I'm glad we did that. At a glance the problem seems obvious. The only conversion based campaign you have Live is the Wiz Khalifa campaign, which I thought you had said was underperforming, right? And the budget was just $1/day. That would be a little too low. I'd at least go with $10 if you are trying to get enough results to measure.

But the real issue is that you are targeting WAY too broad. You are targeting a group of 38,000,000 million people.

I can see that you have added: 

• 420 magazine

• Cannabis Culture (magazine)

• Legality of cannabis

• Wiz Khalifa

• Hip hop music

The goal with each ad set is to create a couple of ads that all target a SINGLE interest. So in this case that would be Wiz Khalifa, and nothing else. If an audience size starts to get anywhere near or over a million, that is usually a sign that you are way to broad. Broad targeting almost always equals no conversions.

Within that ad set should initially be two or three ads that are almost identical except for a single variable. Usually I'd start with the image. Once I get a winning image, you might split test headlines. 

I usually start with at least two ad sets (each targeting a single interest) so I can see which is working and which isn't. Then I pause the ad sets and individual ads that are not performing as well. Eventually I just have one ad, in one ad set, and I run with that for a while. Once it plays out I use the audience insights tool to run a search for other similar audiences to my best performer and then start a new ad set. I'm nearly certain that the broad audience is your issue. You really need to drill down to one, very specific audience, and really speak to them with every aspect of your marketing.

Hope that helps.

I only brought it down to $1 so you could see which one I had active that started getting more clicks when you said we needed to stop until we figured out what was wrong I had it at $30 a day. I am going to work on all this you have told me and update you on what happens in about 3 days I really you appreciate you taking a look into this for me because I really want this system to work there is no other options at this point and time.