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QuoteHi John and all at the circle,
Re-watching the Music ads workshop course and want some clarity on Campaign objective...has anything changed?...Been doing Conversations...
If I want to send people to my squeeze page...
..in FB ads manager am I going to hit
Conversations?
Leads?
Or traffic?
with lets say 5-10-20$ budget per ad set to start?
I am sure you went over it but not sure if it was covered recently with ad manager changing since i visited last.
Trying to get a fresh perspective and a positive outlook as I feel like the 10% John spoke of in the Empty Pockets podcast (the 10% that will never get it) hit a personal note with us and our endeavors. LOL..
Thanks and Goodbye 10%!
9:36 pm
June 7, 2011
Offline
Hey Mark,
Goodbye 10% indeed 🙂
By "conversations" I assume you mean conversions?
The "leads" objective refers to "lead ads" which I wouldn't use for now.Â
Normally I would use conversions a my objective as that is what I am trying to ultimately get with a basic campaign, but it depends on my budget.
The way their algorithm works is like this...
Lets say you target people who like the Sex Pistols and your objective is conversions, Facebook will serve your ad to people who like the Sex Pistols but they will also look for patterns in the accounts of those people that convert and then create a ultra targeted segment of that Sex Pistols audience based on your conversion data. If they do not get enough conversion data then the algorithm is not able to do it;s job and the ads will be less effective.
I was told by my FB ad rep that they needed at least 5 conversions per day in order to optimize things. I have also heard 20 conversions per day from other sources. I tend to think it's closer to 5. But FB doesn't really publically release this stuff and not every ad rep really knows their stuff so there is some guess work at play here. Things also change a lot over their.
But the point is, if you have a low budget that tends to only bring in a handful of conversions each day (lets say $10 or less), then I would go with traffic as the objective. In this instance your audience will not be segmented based on conversions so it may no be quite as effective, but it will be segmented based on clicks which would be the next best thing.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John,
Thanks for the quick response.
Gonna watch the Ads course again because since seeing it months ago I know I missed stuff (probably from jumping ahead). So I am positive I missed stuff again. It's in my nature, I am a musician anything without a time signature or click and I start to wander.
Looking back at my FB account I spent an embarrassing amount of money on all of about 80 email addys with 2 sales. Which is positive BECAUSE I know it can work (2 people bought).  So first and for most  I  am concentrating on my funnel and that copy, really getting into the head of each person that comes across those follow-up emails and blogs and that our funnel is engaging, enticing and personable. So when I am ready to find that audience on FB they slide right down that funnel.
I have listened to the pockets podcast a few times now and something you said really FINALLY hit home. This is a template with some instructions, but how you make MMM work for you is key. The KFC reference opened my eyes. Thanks.
The exercise with avatar, picture etc... started getting me thinking about what our fans wear, eat, drink, movies they like etc. You really gotta be clear. Great Podcast.
Anyway, firstly I should learn to proof read and use spell check.. Because if I am paying conversations no wonder I am losing money, ain't nobody conversing back.
I will keep you updated when I move out of that 10%.
Thanks
10:14 pm
June 7, 2011
Offline
Ha! Spell check indeed. Although you are talking to the wrong guy. My spelling and grammar is ridiculous. Especially when I'm typing fast and hitting send/publish/post before even having a chance to look for needed corrections, which is pretty much always.
Glad the KFC reference clicked. I always feel silly bringing up KFC in a conversation about music marketing, but I think it's an important point. Glad it made sense.
Definitely keep us posted.
Cheers.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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