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6:26 pm
September 29, 2016
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QuoteHey John/Steve,
I've just gone through Lesson 17 on setting up AWeber delivery. I also am a subscriber in John's actual funnel and have noticed some differences. I would love some insight...
- I noticed in John's funnel that he doesn't use the subscriber's name in the subject line (or in some of the email copy) on emails 4 - 6. Have you noticed a difference in higher conversions when not using the subscriber's name in the subject line or email copy when you're making an offer, as opposed to when you're developing a relationship on emails 1 - 3?
- I noticed some of your subject lines are different in John's personal funnel as opposed to what is suggested in MMM. For instance, the email "NAME - You Rock!" is replaced with "Get My Album for FREE [for the next 72 hours only]". If you've seen higher open rates on new subject lines, would you mind listing them here?
- In the example at the end of Lesson 17 you go through and show what the emails look like in Gmail. I noticed the text expands the length of the email, as well as you've bolded and underlined certain aspects. But in John's personal funnel the text is only 60 characters long, and nothing is bold or underlined. Is this because you've seen higher CTR with no bold/underline and only 60 character length?
Thanks guys!
12:47 am
June 7, 2011
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Hey Jordan,
I totally respect the fact that you're doing your research and paying such close attention to details. But in this case I have to honestly say that I can't at all remember why there are difference. I set things up so long ago that I don't know why I might have tweaked one and not the other. Probably just little tweaks here and there. No huge secrets to it though.
But as a general rule using a name in a subject line helps open rate. But don't over use it or the trick will have less effect.
I'd have to look at the email you are referring to in terms of expanding or limiting to 60 characters. But that is something I am always on the fence with. As a general rule I limit characters to 60 per line because it is easier to read and there have been some studies done on this. However it looks more natural to let it go full width, and it displays better in mobile. So it's sort of six of one and half a dozen of the other.
I'd caution you against sticking too close to the templates though. They are a guideline, and a tool for those who just don't feel that they can write a solid email. But the more you can insert your own voice and elements into the emails the better, while using the formula or structure of the emails. What works for one artist may or may not work for another. And so it always comes down to testing and tweaking until you get the metrics you're after.
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