Hey Jordan,

Glad to hear you are enjoying RRF. That's awesome to hear.

My feelings on an EP is that $15 would be a hard sell. For the front end of a funnel I wouldn't want to scare people off with a more than retail offer. That would be my feeling anyway.

That said, I don't think EPs in themselves are terrible things. You can always run them as stand alone promotions or run them at the top of your funnel as a loss leader, with the hope of making your money down the line.

And yeah, I think your plans for the membership site as an upsell, with a Patreon-like vibe) sound great.

Sorry about the time difference. Once daylight savings happens in both hemispheres it will be a tad more doable. Though, still admittedly early. But the forum is hear to help in the meantime 🙂

Hey Jordan,

To my mind I think about $7 is the most you could charge for 5 songs, even with digital and physical. But that's not based on anything other than a feeling. 

One thing that I haven't tried much, but might be worth experimenting with in your case is offering the EP for free + shipping and handling, and then charging $4 for shipping and handling to cover your manufacturing and shipping costs (more for international). The goal with a strategy like this would be to get many more customers so that you ultimately have more chances to make the upsell, seeing as that is where the majority of your money will come from. Something to consider anyway. There are always so many ways you could go with this stuff.

I definitely think that price options are a good idea. If I was selling from my own site I would probably go with an annual fee. If I was on patreon I would go with per thing. But again, you could give options. It's probably worth testing.

Let us know how it goes and what you decide to do.

Jordan Skinner said
Hey John , 

Thanks for getting back to me on the you tube ranking vid. I reckon ill give it a crack and see how we go. I have a few other questions of thats ok. 

No problem. Sure thing.

1 - I am running my blog on a different url than my squeeze page and sales pages. When i am setting up re-targeting ads using the Facebook pixel how does this work if i have only put that pixel on the url that contains my squeeze page and sales pages.? can i use the same pixel and put it on my content rich site which houses my blog to then advertise to people that have been on blog post one but not blog 2 ect If i am trying to move people through my funnel with re-targeting.? Just a little confused on how the pixel works. 

Yeah, the pixel is a bit confusing. You use one pixel for every page of ALL of your websites. Then you go into audiences and conversion goals and set up specific rules to create audiences and conversion goals. So to do what you are trying to do here you would just create an audience consisting of people that had been on "any page containing" the url in question. You could also add a rule that excluded people that had been on the customer thank you page so you don't run ads to customers. You should see those options when you try to create an audience. Then you would just create an ad like normal but select this new audience for your targeting. It's in a different section from "interest targeting". It's a bit higher on the page.

2 - in my initial funnel it has 7 emails spaced out over about 10 days. My follow up series is getting open rates of between 35-40% and I am getting lots of good comments on my blog posts with people saying supportive things and loving to hear about my unusual journey into music, however i am not seeing a great sales conversion rate. of about 250 i have had 6 sales. What exactly can i do to try and bump this percentage? I have spent alot of time fine tuning my blogs and trying to make them get people emotionally invested in my journey and i think from the interaction the posts are getting, it seems to be working but its not converting into sales. My math is saying its roughly a 2% conversion rate... is that right? id like to get it to 10.

You're converting at 2.4%. That's low but not horrible. Most industries convert at around 1% - 2% when calculated against total list size. But most MMM artists with decent funnels are converting between 4 - 6%. So your number needs to come up. But keep in mind that this  only requires 4 more sales. You may find that given a larger sample size your numbers come up. That said, they could also go down. All you can do when a funnel is not converting optimally but engagement is there is to look at the emails themselves and the copy on the sales page, and start tweaking. I'm curious though... Do you have the album available on Spotify or iTunes or somewhere else that could be cutting into sales a bit? We are only a few sales off here and those things can matter.

Another thing you can try doing is to simply sample the list and in the nicest way possible explain that you are looking for honest feedback as to why they didn't buy your music so you can improve things going forward. You might see the same answer pop up over and over again and that might tell you something you wouldn't have otherwise considered.

You could also try adding very small scale retargeting ads to your funnel to make sure people are seeing the offer. Those tend to convert really well.

Does your open rate drop off at any specific point?

3 - Sort of related to the question above, should i be emailing the people on my general prospect list more after the initial funnel has ended saying things along the lines of "incase you missed it" or " the link went down, here it is again" trying to coax people a little more? cause as it is at the minute i am letting them go through the funnel and letting them reach my LTO and then if they dont buy i am just reverting back to general content.

I wouldn't use the "the link went down" strategy unless you actually had a site crash. That kind of stuff is dissingenious and can turn people off. Even when its real people tend to be skeptical. I had a server crash on the last two launches and I cringed when I let people know for fear that they would think I was making it up.

I do things like you just described. Run them through the funnel and then revert to real time content. However you can run 3 day promos from time to time that will generate some additional sales. The only real thing I might ad are some retargeting ads to make sure people land on that offer page.

Hope that helps.

Hey Jordan, 

Happy to help. There is too much stuff there to quote within a quote so I'll just number them out below. If you wouldn't mind, please try to start one forum thread per question. It makes it easier to answer without getting overwhelmed and it makes the information more searchable and valuable to others. Hope you don't mind.

1. The entire album being on Youtube could be having an impact. I doubt it;s a massive one, but it's conceivable. I wouldn't pull the tracks down but I probably wouldn't do that next time. It's also possible that the fact that the entire album is covers could be less desirable to your audience because there is less to discover. But I have no idea.

2. You can find follow up click through rates by clicking on reports and then running the report called "Follow Up Percentages". You'll see a list there and that will tell you a lot.

3. I know what you mean about the small list and I almost said that you didn't need to worry about it, but after thinking about it for a second... I WOULD do the release. Even if you only sell 10 copies, you'll get a feel for things, how your audience responds to your content, etc. It will be a good exercise and probably lead to a better funnel. Most of my funnels are just launch sequences distilled into evergreen content. You get a better sense of how things are doing when it's live. You can also do retargeting to your social audience which will extend your reach a bit.

4. Those conversion rates are outstanding. You're doing better than I am. Well done. $20 CPM is really high and it's odd, but I would try not to worry about your CPM that much. Watch your conversion costs, your CPC, and your Relevance score. Those would be the biggest indicators. If you can bring those down your CPM should come down.

God job on the improvements and keep us posted.