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1:09 pm
October 28, 2015
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QuoteHey everybody. I'm finally (!!!) almost done with my site, after having spent a long time on it a while ago, only to have it crash and lose everything (very long story), and having to start from scratch again. Also, I tend to complicate things for myself by wanting stuff very technical - but that makes me happy.
Anyway, I'm putting together a membership site to use as an upsell. I just don't quite now what to charge for it. I have a whole lot of material that I've gathered to stuff in there - dozens of demos, live recordings (audio and video), outtakes from my albums, lyrics and possibly old poetry (still in the process of going through old hard drives and things) and more, and I'm planning on offering exclusive live streams at least once per month, discounts off all future album releases and all my singles for free (or maybe I'll offer all future releases for free, I haven't decided).
I then have this idea to offer a downsell, if people refuse this offer, where they can name their own price for what I'm referring to as a patronage (similar to Patreon, but hosted on my own site), from $1 per month and up, and that will give them monthly exclusive content (as opposed to getting instant access to the whole archive), discounts, live streams and a member's area (which I may add some sort of social feature to in the future, once it's sufficiently populated).
One of the main selling points for both memberships will be that they will be supporting me in making more music - they'll be a part of the journey, which I think is something that people dig.
I think it might be better to charge annually for the big membership and monthly for the name-your-price thing. But I'm wondering what price would be right. I don't want it too low, but not so high that it chases people away.
Thoughts? Has anybody experimented with different price points for things like this?
6:24 pm
June 9, 2011
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Hi Eyvindur,
Steve here. John has much more experience with this, so I'll hold this for him to give you some insight. He's unfortunately away over the next few days, so we appreciate your patience in the meantime.
Congrats on rebuilding your site and getting it to this point!
10:03 pm
June 7, 2011
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Hey Eyvindur,
Sorry to hear about the site. What happened exactly? In most cases a site can be saved. For the future be sure to use a Database backup plugin. That way you can just upload the backup if you ever lose anything.
I think your plans for the upsell/downsell membership site are great.
I don't have enough experience with different pricing to say anything conclusive on this, but I like the idea of an annual fee of $29.95 or so. If that felt too high you could go with $19.95. Between $20 and $30 is where you start to encounter some price resistance so the goal is to charge as much as possible without causing a person to start debating the price in their mind. If you were in doubt you could use try split testing different sales pages and see how the numbers bare out. Or you could keep it simple and just pick a price and adjust based on feel. I tend to start with the lower price, see how well it converts, and if it converts well, I try raising the price.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:35 pm
October 28, 2015
OfflineHi. Thanks for the reply, John.
I think I'll start with the higher price and see what the conversion rate is and adjust from there. What would you say is a reasonable conversion rate for a membership site? I know it's all over the place, but it would be good to have some idea if I'm in the right ballpark.
The site thing was a long story. Basically it was my fault to begin with. I was playing around with Wordpress Multisite (for whatever reason - as I said, I like to complicate things) and everything fell apart. Now, I'm sure it could have been saved, but when I contacted the hosting company, they didn't respond for AGES (I mean a couple of weeks, at least). They eventually did, but at that point I had started work on a theater project (writing and performing all the music in a play), and I didn't have time to think about this, so I had already cancelled my hosting. So it was partly my fault for tinkering too much, and partly their fault for having bad service (at least in my case).
My current hosting company is fantastic though (and local for me), so I'm much happier now. And yes, I do have a backup plugin now, which should prevent this from happening again (also, I'm not messing with multisite anymore!).
Anyway, thanks again.
2:53 am
June 7, 2011
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Yeesh! Yeah, MU is about as complex as it gets. I'm doing something in MU at the moment and it;s hard to even find professional programmers that are familiar with the platform. Stay the hell away from it 🙂
As far as typical conversion rates, I don't really have a number for you on something like that. Because a membership site is not usually someone's primary offer, the number really can be all over the charts. It also depends a lot on how old, and how big your list is. I could envision a conversion rate ranging from 1% to 20%. It's really all over the charts depending on the offer itself and the stte of your audience. Sorry I don't have anything more specific for you.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:05 pm
October 28, 2015
OfflineI figured you wouldn't.
It'll be cool, I'm sure. Taking a while to pull everything together, but it'll be worth it, I'm sure.
Thanks for all your help, John. And no, I won't touch Multisite again. It's not really MU itself that's the problem, really. That only required minimal programming, which I figured out with a bit of googling (I'm decent with webstuff). It was when I tried to remap domain names to each of the different sites I had set up that everything went to hell.
Anyway, onward.
12:28 am
June 7, 2011
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Yeah, exactly, The basics of MU are not that hard, but when you start getting into advanced stuff with MU everything starts breaking and no one knows how to fix it.
Keep us posted.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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