Hey Matt,

That's definitely a disappointing start. All we can do is tweak and turn it around.

To begin with,

1. Even though two days is not long enough for FB's algorithm to do it's thing, when results are that dismal, you should shut things down even sooner.

It's not uncommon to see prices go from $5 per sub to $1 per sub, but if you have spent $20 and not gotten a subscriber, or many for that matter, things are never going to work out with that campaign. You can turn it off sooner and save yourself some money.

2. Almost every profitable campaign I've ever had has a relevance score of 8 - 10. Occasionally a 7. While the relevance score is just an indicator and doesn't mean that much in and of itself, that shows us that something is way off. Most likely your targeting in this case.

3. One problem that I'm seeing is that your targeting options don't seem to line up with your USP. At least to my mind. When we were focused on your USP in your other thread, we were discussing who you were, not who you were targeting. I don't know that the image you've painted with your headline speaks to fans of Kings of Leon, Arcade Fire, or the Cure. The USP we settled on has more of a gritty feel to it to me. (East Coast, low fi, post punk, etc). What are your thoughts there?

4. What were your other demographic settings for each campaign? Age, location, etc?

5. Did you use the Creative Dynamic method to split test a number of elements? I strongly recommend doing that.

It's possible you might be able to turn this around as is, but I think some blending of your headlines and the interests of your audience need to take place. The relevance score is the canary in the coalmine. If it's not 7 or higher, something is off.