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QuoteOk I'm just going to come out and flat out ask..... Is there something wrong with my squeeze page that may be a turn off to subscribers? I mean I followed the MMM video to the letter in making sure that it had all the elements in it per instruction. So if you guys don't mind, take a look at it and give me back some feedback on what you think
Dwain Messer http://www.dwainmessermusic.com
9:42 pm
June 7, 2011
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Hey Dwain,
Copy aside, I do see a bunch of formatting issues that could be hurting you/
1. the headline font is a bit small, black (and as such is lost on the page), and too similar in size to the sub headline and quotes.
2. The formatting of the headline, subheadline, and quotes is very broken up making the page hard to read.
3. The formatting of the supporting paragraphs is a bit lacking. I don't get a very strong sense of who you are, what you've done, and why I should really pay attention. The formatting I normally suggest in MMM is "tell them who you are, tell them what the music sounds like, tell them what they are going to get, and tell them what to do next", with each point being a paragraph.
4. The Aweber form is faint and hard to see.
I also think the headline could use some work. It does the job of describing the music but it's not as enticing as it could be.
I've added a screenshot in case you are viewing on mobile and not seeing the formatting issues.
Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John:
Thanks for the feedback. I have managed to do something about the formats and added some color to make it pop more. However right now I'm at a loss about the wording in the copy. I guess I will have to do some thinking about how to word the headline and support paragraphs with more brand phrasing. Feel free to throw some suggestions my way.
Dwain.
9:35 pm
June 7, 2011
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Hey Dwain,
I still think some of the formatting could be improved. I would use a darker rec. Try cutom html code #cc0000.
I'd go with black for the subheadline.
Add the "listen to what others are saying" above the image.
Use a vertical image and wrap the quotes around it so it makes one tight section all by itself. This does take alittle tweaking.
use black text for the quotes.
Add another paragraph to the supporting copy as outlined in my previous post and in the course.
Make the webform borders and labels darker so they are easier to see/read.
Possibly change up the download button to be a bit more modern.
You might even try using all caps for the headline font to make it a bit more modern.
Here's where my squeeze page is at: http://www.johnoszajca.xyz/freemusic/
I'm using the MMM 4 theme for that but you can get pretty close with the MMM 3 theme.
Right now it's all a bit bright and could look a tad slicker.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
I changed the colors and such and I also added more of a description of what my music has been influenced by. Also I added the production influence of Ralph Ezell on the description. I didn't think it would hurt to mention his production work to maybe add to the quality of the recordings themselves. I had a little trouble with the picture tweaking so far, its not wanting to expand vertically that well.
John:
About the headline page that you mentioned earlier. Would it sound weak if I kick the headline off with a question to the customers of what my music sounds like? Sort of like " Is it modern country, or traditional country? You be the judge and get a free download of ....." the rest of the headline. I did not know if that would grab the attention of the people visiting the page or if it would sound negative.
10:03 pm
June 9, 2011
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Hi Dwain,
Steve here. John's traveling at the moment so I wanted to get back to you on this.
Technically anything can be tested. My gut tells me the question might not work as well as a headline that sort of offers an experience, but I don't have any hard data to support that.
Give it shot and see if it helps or hurts conversions.
Let us know how you make out.
1:36 am
June 7, 2011
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Hey Dwain,
My apologies for not responding sooner. As Steve mentioned, I've been traveling and not online much. Back at it now 🙂
While questions tend to do well in copy, they tend more to be leading questions such as, "Are you a fan of the old school country crooners such as Waylon Jennings, and Kris Kristofferson?" Questions like that speak to the less obvious interests and passions in a prospects mind.
With the question you proposed it creates a lack of clarity for the prospect. In other words, it not only is not clear about what kind of music you make, it sounds like you're not clear.
But as Steve mentioned, your best bet is to get things as close as possible and begin testing elements one at a time. Each change should raise or lower your results, and so long as you stick with it you can should be able to get your numbers moving in the right direction. Everything else is just guessing. But I do understand your desire to get as close as possible before turning on the ads.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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