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QuoteAlbum sales aren't what I am trying to sell. I produce hip hop and rnb instrumentals. Which unlike albums are made a lot quicker ( meaning multiple per week ). For me setting up squeeze pages for each beat with the same email system for each one would most likely get redundant and my subscribers would most likely start to feel like I was just over selling to them and be turned off. Also the whole " free download", thing for to get people on my list isn't going to work because like I said I make multiple beats per week so that means I'll be shelling out mutiple free beats weekly. So it basically be like make two sell one and continue doing that over and over.
Do you have any suggestions for a system in my niche?
11:53 pm
June 7, 2011
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Hi John,
I think you still might be a tad murky on the process. You wouldn't be giving out squeeze pages or shelling out new free beats every time you came out with one. The idea would be to take one (or possibly a handful) track that you thought was your strongest and would appeal to a broad group of people and use that to entice people to sign up for your list. That would be all you need. One squeeze page and one freebie. Once people were on your list you would start the process of building that relationship with your fans and eventually selling some music.
The first goal is to drive people towards making that first purchase. Because selling an album is no harder than selling a single, I would recommend trying to group your tracks into an album. So when you do convert those customers you are making more than just $1.
But what is nice about what you do is that you constantly have new material to share with your fans. You could offer some of it for free, you could charge for some of it. But what I would personally do is create a membership site of sorts where people paid something in the range of $20 - $30 a year for an all access pass of sorts that would get them one new track a week (or whatever you could commit to). I would push this on your upsell page, and even possibly on your thank you page when you give people music for free.
So don't feel like you can't make the MMM strategy work for you because you are creating a lot of content. Quite to the contrary, you are in a position to do better than most because you have so many more tools.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hey John,
Thanks for the response. Rap instrumentals(beats), sell for 50$-1000$ on average depending on the type of lease they decide to buy. 50$ being the ," basic lease ", where they are limited to there usage of the track. 100$-250$ "premium lease" , gets them more freedom with the beat. 1000$, gives them all rights to the beat and they can use it anywhere they want, shows, mix tapes , albums.
So basically if they get the 1000$ rights or whatever price is that particular producers highest cost option, then that buys them all the rights to what they do with the beat from the point on. Where as the other "leasing", options only give them partial usage of that beat and I (The Producer), would still own all right to continue to sell that beat to other rappers / singers.
That's a basic run down on how producers (beat makers) model there sales system.
With this in mind would it still be beneficial to do a site as you suggested as an upsell? When I can make so much more just selling beat by beat . With each beat making me at least $50.00 .
1:35 am
June 7, 2011
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Hey,
I gotchya now. I assumed you were talking about selling tracks to the consumer. Yeah, what you are doing is technically more of a business to business ind of thing, and is going to be quite different. The MMM model is specifically geared towards selling to the consumer. You could possibly take a similar approach to selling beats to other artists and producers, but your take will need to be very different. When selling to fans it's all about connecting and winning over people's hearts. With selling beats it's a little more about convincing people that you have a solution to their problem, so the tact you would take would be very different. You'd probably want to offer a broader promise of information, tips, and solutions for the up and coming producer that is out there looking for beats.
It's more like what I do with MMM. Build a bond with a market by addressing the dialogue taking place in it's mind and then offer a mix of free and paid solutions. I think something like that could be done with what you are doing, but it wouldn't be 100% corollary to the strategy laid out in MMM.
I think an upsell is still a great way to go, but i would go for the low ticket sale first, and then offer something that is better/faster/stronger as an upsell. Maybe access to more tracks for a monthly fee?
I'm less tapped into the mindset of that market so I'm really only guessing at the best approach here. You'd need to ask yourself what people will respond to and start that dialogue with your squeeze page copy.
That make sense?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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