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8:27 am
June 10, 2011
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QuoteThis is probably a rhetorical question that has no answer. Why aren't the major labels doing this?
John, you have the attention of some heavy hitters. I already told you of one who has played in a number of bands that everybody on the planet has heard of. Now, somebody who I am working with called me and ask me about your methods, and this person happens to be managing someone who is approaching number 1 in the Billboard charts in my genre.
Thanks for helping to level the playing field! 🙂
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6:20 pm
June 9, 2011
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Charley Langer said:
This is probably a rhetorical question that has no answer. Why aren't the major labels doing this?
John, you have the attention of some heavy hitters. I already told you of one who has played in a number of bands that everybody on the planet has heard of. Now, somebody who I am working with called me and ask me about your methods, and this person happens to be managing someone who is approaching number 1 in the Billboard charts in my genre.
Thanks for helping to level the playing field! 🙂
Charley,
Yes, the playing field has definitely been leveled. The more you understand direct response methods and can test and tweak them, your success is then only limited by the amount of traffic you drive to your site. Most people in here are tapping into that now and can potentially always beat a big name with label backing in this game by honing the skills before the big names ever learn them. It's really powerful when you think about it.
7:45 pm
June 7, 2011
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It's a good question. I think the reality is simply that they have been following one model for many decades and they haven't yet been inspired to change. I also think that this takes creativity. It's a bit less mechanical than simply paying for radio promotion and press and throwing money at it until it sticks. When you have millions of dollars branding is probably easier.
With that said, I think you're going to see more and more of this with the labels. Particularly indies. I think indies will start to become real brands again (or channels as Chris Rempel talked about in the Nov training module). I can see a future where labels embrace specialization and develop followings for one style of music that connects with one specific lifestyle, and the label itself becomes the voice of the list.
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