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3:13 am
January 2, 2014
Offline
QuoteHi everyone
My Sales Funnel for internet traffic signups is running great - a webform goes into Aweber which runs through automated messages to build a relationship and then gives them a 72hr $9.95 bundle Sales Page which goes to a $29.95 One Time Offer upgrade page for buyers who make the $9.95 initial purchase.
My question is whether I should offer a different set of products and price bundles on the Sales Page for people who have come to a concert and then signed up at my concert using a different webform and list? I've found the relationship is substantially stronger with them already. I still run them through the same automated Aweber content messages to strengthen that even more but I'm wondering if I should offer them something different like a Sales Page with 7 product bundles instead of 1 to choose from? Or maybe I should offer a low price $9.95 initial bundle followed by a OTO with a range of more expensive upgrade options?
At concerts I do have a range of 7 merch bundles already built with Paypal and Aweber automation ranging from $10 to $75 that are ready to go so thought maybe they would work?
Can someone give me some quick input on what has worked before?
Thanks in advance for your kind and prompt attention! 
Pete
2:00 am
January 2, 2014
OfflineCan anyone give me a quick response on this question?
8:41 pm
June 7, 2011
Offline
Hey Peter, sorry for the slow response. I was offline for the weekend. But so long as as the posts come in during the week you should always get a response within 224 hours. Sorry for the delay here.
Your question is a good one, and I totally get where you are coming from. It's hard to know what that fan at the show may or may not have already purchased.
You could certainly try coming up with a unique funnel for live shows. It wouldn't be a bad idea at all. You could even do a "thanks for coming to the gig, as my way of saying thanks I'd like to offer you any one of my albums for half off" and then let them select one from a drop down. And then on the thank you page offer them everything else for a discounted box set price. Or some similar offer.
And yes, if you were to do that, shortening the email series and possibly going right for the offer might make sense.
All of these things will really come down to trial and error though. Give it a whirl and see how it feels. if it feels weird, or is not converting, adjust.
My only hesitation with any of that is that it becomes more cumbersome to manage different funnels. But if you don't mind it, then yeah, give it a try and let us know how it works for you.
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