Hey Doug,

This is something that was actually covered a few months back in one of the monthly lessons. Fellow member, Charley Langer, has been using the technique to get his music in front of the bookers of Vinyard events. He plays Jazz and gets a lot of gigs at vinyards. From what I remember he's been having some success with it. You can really do some ninja marketing by creating small, laser targeted ads, to make sure your music is getting in front of the taste makers in your space. Often for just pennies a day.

On a related note, I've been working with an artist and running ads JUST to her own audience on Facebook. I spend only a few dollars a day, but the conversions have been fantastic. She just hit #5 on Billboard's blues chart. Advertising budget at the time, $169

Hi Doug,

There are no real rules here. You could use either side bar or timeline. I tend to mostly use newsletter, others use side bar. I would use an ad that corresponded to the content you were linking to in some way, but faces tend to do well. The wording depends on what you are promoting. What Charley did was create a video and text that spoke to the interests of a potential booker, not the consumer. And he offered more than just a track, though his focus was not on getting people to subscribe. It was more of an exposure to taste-makers approach.

You might try searching for Charley Langer in the search field and PMing him about what he did. I'm sure he's be happy to share the link.

Hey Doug, $1 per click is way to high. One thing I've been doing with boosted posts is an advanced set up where I only target people who like my page and I bid on impressions rather then per click. I find that gets my posts a lot of cheap exposure to my followers that I otherwise can't reach. If you really want those clicks though, I would bid per click.

With the typical boost option you are getting a lot of exposure to friends of friends, and they can be really untargeted.

I think advertising a fan funding campaign for something like music will be tough if you go outside of your existing fan base. It's one of those things that needs a little pre-existing familiarity and bond, in my opinion.

Happy to help. Fingers crossed for you. How far out from your goal are you? Keep the social media pressure on and make sure those emails are going out. You might try a live street jelly event where you invite your social feeds and your email list and treat it sort of like a telethon, where you use the platform to really make your case for support. Just a thought.

Very cool. Fingers crossed for you.