Hey Cary,

I started a dedicated topic for this. Hope you don't mind.

Long story short, there is no simple solution here. It highlights the painful reality that a Facebook like really doesn't have all that much value, at least compared to a mailing list.

That said, there are some things you can do. You might try all of these together or pick and choose.

1. Make sure to promote your squeeze page regularly on your Facebook page wall. Once every 3 - 5 posts might be a good ratio, depending on how often you post.

2. Advertise ONLY to those that like your page in an effort to move them over to your list.

3. Use the "$5 solution" and boost all of your important posts so they get visibility. It will cost something, but it's a pretty small price to pay for access to a targeted audience. One thing I've been doing recently that saves me a lot of money is to go into advanced options and create a campaign for post engagement. Then I only advertise to people who like my page, and I run a newsfeed only ad to promote my recent post. But I manually bid for on impressions. I usually only have to bid .30 - 50. But I just start at the high end of the suggested range. I usually pay less. This usually gets me 5000 or so impressions for just a few bucks. If you only run a couple important posts each week that really doesn't amount to much of an expense. 

Unfortunately Facebook owns those fans, not you, and as they have been showing us, it's only going to get more and more difficult to get access to them.

Mike - I offer a Facebook Squeeze page template here in the IC. But what he is referring to is messaging the people that like your page. Unfortunately there is no white hat way of doing so on any large scale.