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8:22 pm
QuoteHi Forum,
Been away for a bit, but excited about participating in tomorrow's coaching call! Some good news to report in the meantime and some persisting questions.
I announced a kickstarter-style fundraising campaign for my new CD last Tuesday, and a week later we have reached our goal!
The target to hit was $586.85 to cover the costs of studio time, album art, and licensing fees for the new album. As of today we have raised $598.18 (before PayPal fees).
I have been promised a few more donations in the next few days, which is great, and expect the total to be somewhere around ~$750 when all is said and done, more than I was hoping to bring in.
The total I have raised from my list in the past 365 days is $806.97. I currently have about 1,700 names on my list, giving me a subscriber value of $0.47.
There is room for improvement here, to be sure. But I feel the biggest challenge I continue to face, is how to bring in new subscribers at the right price.
I just created a new squeeze page at http://www.ezradonnercomposer.com and have attached a screenshot of one of my new ads below:
Will let this run for 24 hours and come back with some stats by tomorrow's call.
We had talked about creating copy and images with more oomph. Eager to see how this new round of revisions plays out.
Best,
Ezra
9:10 pm
June 7, 2011
Offline
That's awesome Ezra, and you're right, while .47 per sub is not as high as things ultimately should be, it's a start and you can see how potentially just one more promotion this year could take that number up over a dollar and suddenly you have something real to work with. Baby steps 
As for the ad... I like the image a lot and agree that it's far more dynamic. However I'm personally not sure what I think about the ad copy. For me to click on that I would have to agree that the problem I have with classical music is that it hurts my ears. I somehow don't feel like that is the conversation taking place in the minds of most classical music fans. I think what may have happened here is that you may have found a cool image and then tried to create copy to support the image. I think you'd do better if you can link that image to a conversation that is currently taking place in the minds of your potential fans.
For example, lets say you made kids music, if you had an ad that said, "FINALLY, children's music that won't drive parent's crazy", then you might really get the attention of every parent who immediately identifies with that problem. You need to figure out what that conversation is for the classical music fan.
Hope that doesn't come off as critical, I think you're doing a great job and really being diligent with all your efforts.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:39 pm
Thanks John! I checked the numbers again and found my subscriber value is actually $0.68, higher than reported before. (I had forgotten to include another fundraising campaign from Aug 2013.) Still not quite there yet to $1.00, but getting closer.
Regarding the copy: we'll have to see how it plays out, but I am curious to see if the message does in fact resonate with Classical fans. Despite Classical music's reputation with the general public for being "soothing" and "relaxing," Classical fans from my experience have a different set of associations with music of living composers and Classical music composed in the 20th Century. I think a lot of them expect new music to be "ugly" and "complex," and the new ad and squeeze page is an attempt to confront this. We'll see how it plays out--thanks as always for your feedback.
Ezra
9:43 pm
June 7, 2011
Offline
Awesome, you certainly know the genre better then I, and if that's a thing, then yeah, that's a good way to go.
What I typically do when calculating subscriber value is look at my last 30 days and look at how many subs came in over that same time span. But if I'm not super active I think looking at the last year makes sense. You don't want to go too far back because you don't want to spend money on subscribers with the expectation that it will take you years to recoup. But that's just how I look at it. There are no real rules there.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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