Thanks for chiming in Steve. Hey Richard. Like Steve said, the more compelling the free offer, the better. With that aid, one track is fine. In fact, that is what I do on the majority of the campaigns I work on.

But like Steve mentioned, the longer a person is on your list without buying something from you, the lower the likeliness they will become a customer. It's kind of like dating. The relationship needs to go to the next level within a reasonable amount of time, or it becomes less likely it ever will. Know what I mean? It's a bit of a balancing act. I recommend that people with nothing to sell right away, go into a sort of testing mode, in which they spend something minimal, like $5/day. With no expectation of making their money back. But purely to test things out and get a handle on the metrics. Then, once you have all those metrics you need you can wait until two or three months before your album comes out and really ramp up your ad spend to grow your list fast, without the last minute learning curve.

Hope that all makes sense.