Can I get some feedback on my Limited Time Offer page? I feel like it's not converting like it should and I'm hoping a different set of eyes can tell me why.
Link to page: offer.kphonix.com
Any feedback is appreciated.
Hey Mike,
For the most part I think it looks pretty good. the basic look and design is great. To a large degree, sales on a page like this will be determined by the strength of the content (and relationship) leading up to the offer. In other words, people have already decided whether or not they want to spend money with you before they even see the promo.
That said, I think there are a few minor points that could be improved...
1. The first thing I see is "Limited Time Promotional Bundle". It's all business. Maybe changing the language so I get more excited about what I'm going to get. Promotional bundle isn't all that sexy 🙂
2. The language in the paragraphs strikes me as just a tad clumsy and there is maybe a note of desperation. "because of you we are doing this offer" is grammatically a little awkward, and there are a few other similar lines. And lines like "The music is pretty good (we think)" don't strike me as all that confident. I think you might benefit from having a friend who is an experienced writer clean it up a hair with those two notes in mind. You don't want to be arrogant, but you should be confident. Shortening it up by 10% or 20% might also be a good idea.
3. The buy button is quite small and easy to miss. Make it bigger.
All of that might sound fairly negative. I don't mean it to. I think what you have looks better than most. Just needs a little tweaking. But I'd also look at the email series you have in place and see if it doesn't need a similar sprucing up.
Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hi Mike,
Steve here. I think the page looks really great, although visually I wonder if it might distract from the offer.
The only other thing I would suggest, although John might not agree, is that I would personally reiterate in the paragraph some urgency about the 72 hours.
-Steve