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QuoteHi guys
So I'm starting on the Facebook ads and I can see the interface has changed dramatically from the actual lesson.
A question came to my mind: in the lesson you state to select (web) conversion but I've notice Facebook Adverts Manager has an option for Lead Generation specifically for collecting email addresses.
Whats your take on that?
p.s. I'm doing a specific campaign (Django song) rather than using my main squeeze page
Cheers
Segge
Also, because I am using a specific lading page rather than my main squeeze page when I put the Pixel code in the confirmation page, is there a danger that the tracking may take into account signups that I get from my main squeeze page in addition to the specific landing page that I am using for the Facebook ads?
7:25 am
June 7, 2011
Offline
Hey Segge,
I'm not sure which lesson you are referring to. The ad dashboard looks different in some of my older lessons, but it is current in others. While the dashboard has changed a lot since MMM 3.0 was released, the basic principles have not changed all that much. Things are just laid out differently.
"Generate Leads" is something new. That is a type of ad called a lead ad. I would stay away from that for now. You still want to use conversions in my opinion.
As for the tracking pixel, in order for the conversion to be counted someone would have had to have come to your squeeze page via the ad link. If the traffic is organic and never clicked on the ad, the would not be counted.
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