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QuoteHi. with the dynamic creative video am I right in saying that the first round is to find data about the most effective ad then run the campaign with that ad etc?
If that's the case would it be a good idea to run the dynamic creative ad at 5 dollars (traffic) to find the best ad then start another campaign running the winning ad with conversions 10 dollars per day?
Just curious and wondering, if, in fact, I'm only running the D.C. ad for data and a winning ad.
Thank you
Mike
11:15 pm
June 7, 2011
Offline
Hey Mike,
That's correct. That's how I do it. You can also turn off elements that under perform, but I tend to look at the first ad as just research, and then I take the winning elements and start a new ad.
That said, I probably would not increase the budget on the new ad right away. Because that would make the variables different. I would run the new ad with the same budget, and if it did well I would slowly increase the budget. But give it at least 4or 5 days before increasing it.
You're not necessarily ONLY running the ad for research. Sometimes it does well and I just turn off the under performers and keep it going. Sometimes it's a bit to expensive and I start a new campaign. If I am actually making changes to the targeting, such as age, location, platform, then personally always start a new ad. If it's just turning creative elements off you can often get away with just leaving it as is.
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Ok, Thank you.
At the moment I'm running it as traffic. Can I change to conversion within the same running ad later? Or should I start completely new campaign with the winning ad and run as conversion then?
I ran as traffic because of the budget issue and because it was testing the ad components first. I figured after I had a winning ad i could run with bigger budget?
Thanks,
Mike
When changing objectives like that you always need to at least start a new ad set. Though I usually start a brand new campaign.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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