Hi Mike,

$5/ lead is far too high but it's fairly difficult to guess at these kinds of things without spending a good chunk of time combing through your results.

Did you just run the dynamic creative ad to come to those numbers or did you turn off certain elements along the way as they under performed?

Did you start a new campaign based on the winning results?

How long did you run the ad that is getting the $5 conversions? 

Are you monitoring the trend in the ad on a daily bases to see if prices are going up, down, or are stable?

I have many more questions but those are a good place to start.

Mike Conde said
Hi, John

So i ran the dynamic creative to get results for a winning ad. I ran the traffic objective for it and my daily budget was $5.

After getting all the data for the winning ad I then ran the ad that won on a conversions objective with a $10 dollar budget. That was like 19 bux per lead so i stopped it 

The only thing i did differently was a different target and excluded people who liked my page. Everything else was from the winning ad as far as assets go. Each time i changed something i started a new ad from scratch.

Hey Mike,

With something like this it's really important that all of the variables are the same. You can often get away with changing the objective but changing the target is a massive shift. Excluding people who like your page can also really throw things off because the elements that FB had identified as being the best performers may very well have been converting because people who already know you were responding to them. But the behavior of old traffic would likely be very different.

I'm also wondering how long you let the ad run, both before and after? It sounds to me like there is not enough data here.

the 2nd was 1.50 but i wanted to edit to exclude people that liked my page..So I started a new one with that edit and it started around 4bux a lead then started going up when i paused it at 5.33 per lead which was running since thursday.

Ive been monitoring daily but not enough to see if they go up and down. I just noticed it was high and going up.  

Thanks for your  help 🙂

Mike  

What do you mean by "the 2nd"? Are you saying you ran a second ad and got leads for just $1.50? That would be pretty decent and worth continuing to run for a while as is. But again, you would need to stay consistent. Running a test that included warm traffic and then shifting to cold traffic could easily throw off the results like you've described.

I'd also want to know how long each ad ran for.

Hope that helps.

Hey Mike,

Sorry, I'm lost. I'm not exactly sure where things are at or what you've done. I was never clear on what the 2nd ad was that got conversions for 1.50.

Excluding what you've done, because I'm a bit confused there, the idea is to test a bunch of variables until you get at least 100 actions or so )clicks or conversions). More is better. If the ad is going well I turn off the elements that are not working while keeping the ad running. If it is not going that well I start a new campaign and create a new ad using all of the winning variables, but making sure that all other elements of the campaign (targeting, landing page, objective, etc) are the same. Once you get a winning ad that is doing well for you with traffic, you can try creating a new campaign with conversions as an objective. But always keep in mind you need a minimum of at least 25 - 35 conversions per week in order for the algorithm to work well. So don't start with conversions until you've got things really dialed in.