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QuoteHi again John,
I’m thinking ahead in terms of how to know whether I’m catching the right people with my images (I have quite a variety to choose from) and whether the kinds of people who like my images are going to be the kinds of people who are into what I have to say in my email funnel, and will ultimately buy.
Is my understanding correct that whilst Aweber can tell us which squeeze page someone has come from, there is no way of tracking which image from dynamic creative someone has clicked, and see patterns in whether people who like certain initial images trail off in their interest later down the funnel ? Is it basically the case that I just have to wait until I have chosen one image for my ad to track that?
And in terms of the email campaign, is there anywhere in any of your videos where you talk about what is 'normal' in terms of people trailing off in the email campaign in terms of opening the emails and clicking on things ? I imagine there are vague stats that is helpful to go by ?
Massive thanks.
Karen
Hi Karen,
To track which image is leading to which lead/sale you would want to create a conversion goal for leads and sales. Setting up a conversion goal for sales is just like setting one up for leads, like I show you in MMM 4. Then you would need to ad that goal to your reports and create a custom view.
You could probably track which image led to which email open rate with some uber complex set up of Aweber tags and conversion goals, but I don't do anything like that. I just tracks leads and sales. But I tend to focus more on overall sales as apposed to sales conversion stats because you will get organic leads as well, as a byproduct of your ads. I am simpler minded about this stuff and have confidence, that as a general rule, if a certain image is getting you leads, and teh funnel is converting, you can rest assured that you are using the best image.
That's my attitude anyway.
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Thanks for this John and excuse my delayed apprecation. I'll keep things simple for the moment, and not try and track things too much.
Karen
8:17 pm
June 7, 2011
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Sounds good Karen.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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