Sorry to say, they don't look great. Even your welcome message is getting a poor open rate which is odd. See my screen shot for mine. The process we are using is basically the same, which leaves me really baffled. I've seen quite a few clients open rates and yours are FAR lower than the norm. The only things I can think of here are...

1. Your targeting is just all wrong and who you/we think will respond to your music is not responding. If that is the case then you need to do some market research, perhaps survey your fans.

2. Your traffic sources are not as good as they appear and you are getting low quality, even fake leads (if you are going for some of those "cheap traffic" services that could be an issue).

3. Something is broken, or turning people off in your funnel.

4. You have such a small sample, spread out over time and different sources, that you don't have any consistent data yet.

Your music is good Mike, that's not the problem. But for some reason you have been having a hard time connecting these dots. It happens with any business. And we've seen form the case study we did on you that it can be turned around. But it may just need a higher degree of maintenance, and perhaps a different approach.

Cool. I can't quite explain it but there is some kind of a phenomenon which I feel I have observed with multiple online sites / businesses I have run over the years. When I just get a trickle of traffic it seems to convert terribly. If I was to get 200 clicks over 30 days it seems like that traffic never converts. If I was to get 200 clicks in a day, it seems that it does. I believe the reason is that when it's just a trickle it means that the traffic is either coming from some weird, long tail search query and isn't that targeted, or it's coming from under bid PPC which tends to be lower quality. That is just a guess, but I have seen that happen over and over again.

You might also just need to look at your emails themselves. They could be lacking that spark that keeps people engaged. Or at least your target demo engaged.

That looks pretty decent. It's a little soft in emails 4 - 7 but it picks up again in email 8. Open rates should be pretty string within the first few emails but if you maintain a long term open rate over about 35% that is pretty decent. In most other markets email open rates tend to drop below 15% in time. But with music, where things are much more personal, I think they should be higher and typically see them higher.

Ahhhh, great to know. I use the old email editor and always send html emails. Without html they can't actually track anything beyond the clicks. I'm sure that is the cause of your bad open rates. Thanks for letting us know.