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2:54 am
February 16, 2014
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QuoteHi y'all,
Looking to release an album in April or May. What's the best way to go about it: Still sell an old album to new subscribers who come into my funnel, or spend the next couple months merely hyping the new spring album release without selling yet?
Cheers
8:39 pm
June 7, 2011
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Hey Brian,
What i would do is keeping trying to sell the old album so you can recoup your ad spend but still build the list. Then, a couple of weeks before you go into pre-launch mode, remove your old emails (be sure to save copies of them). Give the list a week or so and then go into a series of real time message to build up to the release. Once the album is out you can take the emails you sent out and edit them up a bit so they work as your new atoresponder series. Hope that helps.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:33 am
February 16, 2014
OfflineHi John,
1) Makes sense. When I go into real time messaging am I still generating new leads with FB ads?
2) Also, I want to warm up some old cold emails. Might use some of the tactics outlined in "Win-Back-Your-Fans"...
Except, in my case its not their fault for not answering my emails in a while, its mine for not emailing them in a while.
So should I still use the same basic angle tho?: 5 emails to let them know it's on and poppin in 2015 and they should reply and get their free music from me, b4 I delete them from my database? ... lol obviously not that cold, but I guess I'm wondering what angle you'd take with that? 
7:39 pm
June 7, 2011
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Hey Brian,
1. Yes, I personally run ads the whole time as I go towards a launch. Some people won't have been in the funnel very long but I don't personally care. You could turn off the ads a couple of days before the launch if you were concerned. But I do tend to stop the ads once the album goes live. I let myself go through the launch and then reconstruct my new email series before turning ads on again.
2. You could do something similar. I would maybe start witha "Here's what you've been missing", kind of email and then follow up with a couple more emails that just contain "cool stuff", free music etc. The goal is just to show them that you are providing value and hope that this leads to them reengaging as a result.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:14 am
June 19, 2015
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My band finished recording our debut album about 8 months ago. I used this metal drummer who said he could play fast punk rock style music. We had 3 weeks to get him prepped for recording. I worked with him everyday to prepare him.
Anyhow long story short I am kicking myself now for it because I guess Im a perfectionist with the music I write and I should of drummed the record myself because I have not promoted it or even tried to sell it to the public because of some off drums. I made a site for my list but haven't shared it to them because the drums are not perfect or great. Some timing issues etc... but seems the average person I give the CD to dosen't much notice but I know musicians that know this style of music do. Anyhow I got a new band backing me now and thinking on rerecording 5-8 songs that just really need it and leaving the ones that will pass, then adding new songs to pull 2 albums worth out of it.
I guess my question is do you think Its a good idea for me not promoting this album and trying to sell it now, or should I just go for it and promote it and sell it. Heres a link to the site to buy and hear samples http://www.awfulnormalsmusic.c.....onal_album Thanks!
4:59 pm
June 9, 2011
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Hi Blake,
Steve here. I know the feeling. I have an old album that was full of some pretty good songs. While there were some minor performance issues that kind of bug me, it's really it's the mix that sucks. 🙂
At any rate, this is one of those things you'll have to decide for yourself. It's not uncommon for bands, especially in the punk/ pop punk genre to release an EP that isn't that great, only to re-release updated versions of the songs later, with much better quality and performance.
Since albums are really a lasting thing, it might be worth it to cut the tracks again.
Let us know how you make out.
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