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QuoteHi everyone (and John),
I'm wondering if anyone has some great headlines for the singer/songwriter genre that work. I like John's "Like alt country?" but fear that "like singer/songwriters?" is too generic (tried it too and it didn't perform as well as I'd like!) I'd be interested though if anyone's had much luck with it!
I keep needing to change headline with each new target audience, which means I lose money testing new headlines each time. So I'm open to all kinds of ideas!
Cheers,
Rachel
8:48 pm
June 7, 2011
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Hi Rachel,
Headlines are so varied from artist to artist that it is hard to just offer up generic ideas. What might work better is to post a few headlines that you are working on and get feedback or suggestions on ways to tweak. Be sure to also post a brief description of your music and who you are targeting.
Cheers.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hi John,
A very slow reply on my part...
I'm trying out a very click-baity style that I've seen on facebook. I'd be interested in your thoughts.
Facebook Headline:
I thought she was just another songwriter. But then she stepped out on stage... This Is Just Breathtaking! FREE DOWNLOAD
Supporting ad copy:
"SHEER GENIUS!" Find out why this reviewer threw away his first draft when he heard singer/songwriter Rachel Collis for the first time - FREE DOWNLOAD
Squeeze Headline:
The reviewer arrived with very low expectations. But when Rachel Collis took the stage… “What I found was sheer genius… the versatility and prodigy of Collis’ songwriting!
To give you an idea of style - my writing is very Sarah McLachlan (heartfelt, honest lyrics, very melodic, piano based), but also a bit Kate Bush quirky.
I appreciate your thoughts!
Rachel
1:32 am
June 7, 2011
Offline
Hey Rachel,
I think those are great. How they will do will come down to targeting and a lot of different variables. But I think those are a great start.
Let us know how these go for you. Great job.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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